# Single-Shadow Zodiac Compacts Colourpop is Expanding Its Astrology-Themed Cosmetic Offerings By Ell Smith | Published 2019-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/astrologythemed-cosmetic References: [hypebae](https://hypebae.com/2019/6/colourpop-kathleen-lights-zodiac-eyeshadow-pressed-powder-blush) & [colourpop](https://colourpop.com/) [Astrology-themed cosmetics](https://www.trendhunter.com/trends/shower-readings-body-wash) have been highly popularized this year due to an increased interest in the zodiac, and Colourpop is capitalizing on this with a series of Zodiac-inspired makeup releases. Last year, the cosmetic brand released an [eye shadow palette](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) that featured a unique color for each of the signs, and now, those colors can be purchased in individual tubs. Now, makeup wearers can mix-and-match their favorite colors, or, simply sport the hue that's been designated to their sign. The 12 shades range from purples to oranges, with each single shade featuring a unique name that's related to the zodiac. These single shadow compacts are perfect for collectors, or those looking for a more personalized makeup-related birthday gift for a friend. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Astrology-themed Cosmetics:** Increased popularity in astrology is leading to a rise in cosmetics inspired by zodiac signs, providing opportunities for brands to create personalized and unique makeup products. - **Mix-and-match Makeup:** Colourpop's release of individual eye shadow tubs allows for the creation of personalized color palettes, providing opportunities for makeup brands to sell individual shades in addition to pre-made palettes. - **Personalized Gifts:** Colourpop's single shadow compacts cater to customers looking for personalized and unique makeup-related birthday gifts, creating opportunities for brands to market similar products as gift options. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can take advantage of the increased interest in astrology to release more zodiac-inspired makeup products or to offer personalized makeup options. - **Gifts:** The gift industry can capitalize on the popularity of astrology-themed cosmetics by marketing them as personalized and unique birthday gift options for friends and family. - **Fashion and Accessories:** Fashion and accessories brands can take inspiration from Colourpop's zodiac-themed cosmetics to create zodiac-inspired products, such as clothing or jewelry that feature zodiac symbols and designs. ## Related on Trend Hunter - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Astrology-Themed Chocolate Boxes](https://www.trendhunter.com/trends/zodiac-chocolate.md) - [Zodiac Perfume Palettes](https://www.trendhunter.com/trends/zodiac-perfume.md) - [Colorful Zodiac Candles](https://www.trendhunter.com/trends/anthropologies-zodiac-candle-collection.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Astrological Drinkware Accessories](https://www.trendhunter.com/trends/zodiac-constellation-coasters.md)