# Astrology-Inspired Tea Collections Magic Hour Boasts a Wide Range of Premium Functional Teas By Kalin Ned | Published 2023-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/astrologyinspired-tea References: [clubmagichour](https://clubmagichour.com/collections/astrology-collection)  Magic Hour's astrology-inspired tea collection is likely very popular with Millennials and Gen Z who are fans of anything horoscope-related. As a business, Magic Hour offers a carefully curated line of organic and hand-crafted premium teas with wellness benefits. At its core, the brand embraces the nourishing properties of fungi to champion healing and support through its blends. Magic Hour's astrology-inspired tea collection features functional ingredients, "sourced from pristine small gardens that grow the world's rarest teas." Each blend is packed with herbs and adaptogens. The Astrology Collection features a specialty tea for each zodiac sign—from the Pisces Vintage Tea which features oolong, magnolia, and jasmine to the Gemini-inspired blend which includes watermelon, rose, mulberry, and pomegranate. Image Credit: Magic Hour ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 96% | Activity: 97% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Astrology-inspired Wellness Products:** Create a line of wellness products inspired by astrology and aimed at millennials and Gen Z. - **Functional Ingredient Infused Beverages:** Develop a line of functional beverages with unique ingredient blends to appeal to health-conscious consumers. - **Hand-crafted Organic Products:** Create a brand that specializes in hand-crafted organic products for the health and wellness market. ### Sectors Adopting This - **Health and Wellness:** Use astrology as inspiration to create unique health and wellness products such as teas, supplements, and topical treatments. - **Beverage:** Develop a line of unique herbal and adaptogenic tea blends targeting the health-conscious consumer. - **Organic Agriculture:** Establish an organic agriculture business that caters to the health and wellness market with specialty ingredients for functional products. ## Related on Trend Hunter - [Travel-Inspired Tea Collections](https://www.trendhunter.com/trends/magic-hour-wanderlust-tea.md) - [Astrology-Inspired Wines](https://www.trendhunter.com/trends/astrology-inspired-wine.md) - [Wellness Tea Portfolio Expansions](https://www.trendhunter.com/trends/celestial-seasonings.md) - [Astrology-Themed Chocolate Boxes](https://www.trendhunter.com/trends/zodiac-chocolate.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Astrology-Aligned Cosmetics](https://www.trendhunter.com/trends/maya-jama-x-rimmel.md) - [Adaptogen-Infused Loose-Leaf Teas](https://www.trendhunter.com/trends/davidstea.md) - [Festive Tea Blends](https://www.trendhunter.com/trends/holiday-teas.md) - [Astrology-Inspired Body Washes](https://www.trendhunter.com/trends/shower-readings-body-wash.md)