# Co-Branded Game Controllers Sony and Team Asobi Launched an 'Astro Bot' Edition Dualsense By Colin Smith | Published 2024-07-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/astro-bot-dualsense References: [theverge](https://www.theverge.com/2024/7/29/24208726/astro-bot-limited-edition-ps5-dual-sense-controller) & [blog.playstation](https://blog.playstation.com/2024/07/29/first-look-astro-bot-limited-edition-dualsense-wireless-controller/)  The Astro Bot Limited Edition DualSense Wireless Controller, developed by [Sony](https://www.trendhunter.com/trends/lebron-james-limited-edition-ps5-controller) and [Team Asobi](https://www.trendhunter.com/trends/games-of-the-future), is designed to complement the upcoming Astro Bot game for the [PlayStation 5](https://www.trendhunter.com/trends/concord-controller). This controller features Astro’s signature blue accents on the handles and buttons, carved-in sci-fi lines, and a pair of playful eyes on the touchpad. It integrates advanced haptic feedback and adaptive triggers to enhance the gaming experience, allowing players to feel various textures and pressures corresponding to in-game actions. The controller will be available for pre-order starting August 9, 2024, at 7 a.m. PT in the U.S. and 10 a.m. local time in several European countries, including the U.K., France, and Germany. It is priced at $79.99 in the U.S., €79.99 in Europe, £69.99 in the U.K., and ¥11,980 in Japan. The official release date is set for September 6, 2024, coinciding with the launch of the upcoming Astro Bot game. Image Credit: Sony, Team Asobi ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 33% | Freshness: 26% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Gaming Accessories:** Combining brand partnerships in gaming hardware offers a unique means to captivate dedicated fan bases and maintain customer loyalty. - **Haptic Feedback Integration:** Incorporating sophisticated haptic feedback into gaming controllers presents an enhanced, immersive user experience that aligns with next-gen gaming trends. - **Limited Edition Product Launches:** Issuing limited edition game controllers creates scarcity, thereby increasing demand and allowing brands to capitalize on collector mentality. ### Sectors Adopting This - **Gaming Hardware:** The gaming hardware industry is primed for growth as innovative features like adaptive triggers and advanced haptics become standard. - **Consumer Electronics:** Consumer electronics can leverage limited edition releases to stimulate interest and drive sales, especially within the gaming niche. - **Brand Collaborations:** Strategic brand collaborations in the entertainment and tech sectors produce unique products that resonate with target demographics. ## Related on Trend Hunter - [Special-Edition Branded Controllers](https://www.trendhunter.com/trends/concord-controller.md) - [Athlete-Approved Gaming Controllers](https://www.trendhunter.com/trends/lebron-james-limited-edition-ps5-controller.md) - [Customizable Console Controllers](https://www.trendhunter.com/trends/dualsense-edge.md) - [Translucent Retro Controller Releases](https://www.trendhunter.com/trends/funtastic-ice-blue.md) - [Enhanced Console Controllers](https://www.trendhunter.com/trends/dualsense-v2.md) - [Sci-Fi Gaming Controllers](https://www.trendhunter.com/trends/spiderman-miles-morales-controller.md) - [Special Edition Mobile Controllers](https://www.trendhunter.com/trends/backbone-one-death-stranding.md) - [Retro Console-Inspired Controllers](https://www.trendhunter.com/trends/killscreen-cubesense.md) - [Wireless Fight Sticks](https://www.trendhunter.com/trends/flexstrike.md)