# AI-Powered Esports Analytics Astralis Recruits Shikenso Analytics for AI-Powered Data Solutions By Kanesa D | Published 2022-11-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/astralis References: [esportsinsider](https://esportsinsider.com/2022/11/astralis-shikenso-analytics-partnership) & [astralis.gg](https://www.astralis.gg/)  [Astralis](https://www.trendhunter.com/trends/astralis-2) has partnered with [Shikenso Analytics](https://www.trendhunter.com/trends/shikenso-analytics) to improve the former’s AI-powered data solutions. Shikenso employs artificial intelligence to give customers sponsorship placement insights by delivering precise statistics on the value of their sponsorships. Shikenso has collaborated with tournament organizer PGL, esports holding firm ReKT Global, and esports organizations [Berlin International Gaming](https://www.trendhunter.com/trends/endx) and Eintracht Spandau. Shikenso’s solutions are used to better analyze the value of partnerships via streaming and social media platforms. Technically, the data relationship will enable Astralis to leverage data-driven benchmarking, optimization, and troubleshooting regarding its future business opportunities. “We base our commercial decisions on facts rather than feelings, and on insight rather than gut feelings. Shikenso will help us elevate our game in this area even further, enabling us to pinpoint exactly which activities drive the most commercial value for Astralis and our partners," said Kasper Sindt, Commercial Director for Astralis. Image Credit: Astralis ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 37% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **AI-powered Esports Analytics:** The use of AI in esports analytics is growing, presenting opportunities for further innovation and development. - **Data-driven Business Decisions:** Shikenso's use of data to inform business decisions highlights the importance of utilizing analytics to optimize partnerships and sponsorships. - **Value of Esports Sponsorships:** The ability to accurately measure the value of sponsorships in esports opens up potential for increased revenue opportunities. ### Industries Being Reshaped - **Esports:** The esports industry can benefit from AI-powered data solutions to enhance sponsorships and optimize revenue streams. - **Analytics:** The use of AI in data analytics presents disruptive innovation opportunities in various industries, particularly in the realm of sponsorships and marketing. - **Marketing/sponsorship:** The use of AI in measuring the value and impact of sponsorships presents disruptive innovation opportunities within the marketing industry. ## Related on Trend Hunter - [AI-Powered Esports Analytics](https://www.trendhunter.com/trends/shikenso-analytics.md) - [Esports AI Business Solutions](https://www.trendhunter.com/trends/acend-club.md) - [Collaborative Esports Insights Partnerships](https://www.trendhunter.com/trends/complexity-gaming-2.md) - [Analytical Esports Organization Partnerships](https://www.trendhunter.com/trends/m80-esports.md) - [Esports Consultation Deals](https://www.trendhunter.com/trends/bright-up.md) - [Promotional Betting Partnerships](https://www.trendhunter.com/trends/astralis-2.md) - [Esports Gift Registry Partnerships](https://www.trendhunter.com/trends/gowish.md) - [Data-Based Esports Partnerships](https://www.trendhunter.com/trends/team-vitality-6.md) - [AI Esports Broadcasting Analytics](https://www.trendhunter.com/trends/grid-esports-1.md)