# Burgundy Esports Capsules Astralis and Apparel Partner Hummel Unite with Streetwear Brand Sauna By Kanesa D | Published 2024-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/astralis-1 References: [esportsinsider](https://esportsinsider.com/2024/05/astralis-hummel-streetwear-brand-sauna) & [astralis.gg](https://www.astralis.gg/)  Danish esports organization [Astralis](https://www.trendhunter.com/trends/team-vitality-2), in collaboration with its apparel partner hummel and Danish streetwear brand SAUNA, has unveiled an innovative new partnership. This collaboration has culminated in a distinctive, [limited-edition merchandise collection](https://www.trendhunter.com/trends/league-is-dead) scheduled for release in June 2024. The exclusive line features a jacket, a cap, and a jersey, which will be available online and in select physical retail locations. Spotlighting a [jersey co-branded](https://www.trendhunter.com/trends/team-vitality-8) by hummel and SAUNA, the release showcases a striking deep wine-red color, accented by gold sponsor logos and prominently featuring the iconic Astralis star on the chest. The jersey also proudly displays the number 16 on the back, commemorating the year 2016, when Astralis was founded. Consumers can also purchase a baseball cap and varsity jacket as a part of the collection. Image Credit: Astralis ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 30% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Merchandise Drops:** The collaboration aims to create a sense of urgency and exclusivity by offering limited-edition items. - **Esports and Streetwear Synergy:** Bringing together esports and streetwear brands appeals to a youthful audience eager for unique fashion statements. - **Co-branded Apparel Collections:** Creating co-branded collections allows brands from different sectors to tap into each other’s fanbases and markets. ### Industries Being Reshaped - **Esports:** The esports industry continues to intertwine with fashion, creating new revenue streams and expanding brand influence. - **Streetwear Fashion:** Streetwear brands are leveraging collaborations with esports organizations to increase cultural relevance and market reach. - **Sportswear:** Sportswear companies are increasingly partnering with non-traditional sports entities to diversify their product offerings. ## Related on Trend Hunter - [Esports Sportswear Partnerships](https://www.trendhunter.com/trends/team-vitality-2.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Esports Hat Collections](https://www.trendhunter.com/trends/furia-2.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [Spanish Esports Apparel Partnerships](https://www.trendhunter.com/trends/heroic-1.md) - [Esports Gift Registry Partnerships](https://www.trendhunter.com/trends/gowish.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md) - [Esports Streetwear Partnerships](https://www.trendhunter.com/trends/smiley.md) - [Chewing Gum eSports Collaborations](https://www.trendhunter.com/trends/astralis-esports.md)