# Smart Tequila Bottles Astral Tequila Bottles Engage Consumers with NFC Technology By Laura McQuarrie | Published 2017-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/astral-tequila-bottles References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/12/astral-tequila-rolls-out-smart-spirits-bottles/) & [astraltequila](http://www.astraltequila.com/) Davos Brands' [Astral Tequila bottles](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) will soon be offered in various states with NFC technology to engage consumers via smart labels from ThinFilm Electronics. Just by touching their smartphone to the label in-store or at home, consumers will be able to unlock a customized digital experience, including an original video from actor Jonathan Goldsmith. A growing number of brands, especially within the [beverage and alcohol industries](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging), are now turning to [NFC-enabled packaging solutions](https://www.trendhunter.com/trends/amoon-vodka) to engage consumers who want to learn more about a product on the spot. These high-tech packaging solutions represent a simple, streamlined means of communicating with consumers that does not rely on in-store signage or special displays to share additional information on a product or its origins, as well as campaigns, contests or other exclusive content for fans. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Nfc-enabled Packaging:** The trend of incorporating NFC technology into product packaging for consumer engagement presents an opportunity for businesses operating in various industries to provide a unique and interactive experience for consumers. - **Interactive Product Labeling:** Integrating interactive labels with customized digital experiences such as original videos unlocks new opportunities for digital marketing, branding and consumer engagement. - **Streamlined Consumer Communication:** Using high-tech packaging solutions for communicating additional information, campaigns, contests or exclusive content to consumers offers a more accessible and efficient approach for businesses and brands within the beverage, alcohol and other industries. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can leverage the NFC-enabled packaging trend for their products to provide interactive product labeling and a streamlined communication channel with consumers. - **Alcohol Industry:** Incorporating NFC technology into alcohol product packaging presents a unique opportunity to communicate product information and to offer exclusive content, campaigns or contests to consumers, boosting digital marketing and brand awareness. - **Retail Industry:** The retail industry can capitalize on this trend by offering interactive packaging that engages consumers and improves their shopping experience, leading to increased sales and customer loyalty. ## Related on Trend Hunter - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md) - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md) - [Footballer-Backed NFC Bottles](https://www.trendhunter.com/trends/joe-montana-1.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Futuristic Whisky Bottles](https://www.trendhunter.com/trends/nfc-enabled-bottle.md) - [NFC-Enabled Cognac Decanters](https://www.trendhunter.com/trends/cognac-decanters.md) - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Accessible RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection-by-ketel-one.md)