# £20,000 Car Keys Aston Martin Rapide Watch Key is Only for Discerning Drivers By manzil | Published 2010-02-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aston-marton-rapide-watch-key References: [bit.ly](http://bit.ly/9axTr3) & [jaeger-lecoultre](http://www.jaeger-lecoultre.com/) If you can afford to run an [Aston Martin](https://www.trendhunter.com/trends/aston-martins-formula-one-team) Rapide then here is a good news for you: Jaeger-LeCoultre has come out with an Aston Martin Rapide watch key that can lock and unlock the car's doors from a watch. To unlock the car using the Aston Martin Rapide watch key, just press between eight and nine; pressing the opposite end of the watch will lock it. With a price tag of £21,850, this is definitely no ordinary car key. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Car Accessories:** Opportunity for luxury car brands to partner with high-end watch companies to create exclusive and expensive car accessories. - **Wearable Technology for Cars:** Potential for innovative car keys that integrate with smartwatches or other wearable devices to provide convenient and stylish car access. - **Personalized Automotive Experiences:** Growing demand for customizable and unique car features, such as luxury watch-inspired car keys, to enhance the overall ownership experience. ### Industries Being Reshaped - **Luxury Automotive:** Disruptive innovation opportunity for luxury car manufacturers to incorporate high-end watches into their branding and product offerings. - **Watchmaking:** Collaboration potential for watch companies to create exclusive, limited edition car keys for luxury car owners, tapping into a new market segment. - **Wearable Technology:** Opportunity for wearable technology brands to develop seamless integration between smartwatches and car key systems, providing a unique user experience. ## Related on Trend Hunter - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [Elegantly Custom Car Keys](https://www.trendhunter.com/trends/formawerx-era-collection.md) - [Demure Iridescent Timepieces](https://www.trendhunter.com/trends/the-girard-perregeaux-x-astonmartin-laureato-chronograph-hero.md) - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Bespoke Automotive-Branded Bikes](https://www.trendhunter.com/trends/jlaverick-aston-martin-1r.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Luxury Automotive Dog Carriers](https://www.trendhunter.com/trends/dbk9-dog-kennel.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md)