# Sports Car-Branded Watch Designs Girard-Perregaux Teams Up with Aston Martin's Formula One Team By Kalin Ned | Published 2025-04-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martins-formula-one-team References: [lesfacons](https://lesfacons.com/2025/04/04/girard-perregaux-laureato-absolute-aston-martin-f1-timepiece/)  Girard-Perregaux has collaborated with Aston Martin's [Formula One](https://www.trendhunter.com/trends/mercedes-amg-petronas) team to create the Laureato Absolute Aston Martin F1 Edition. This luxury timepiece effortlessly merges motorsport dynamism with Swiss watchmaking excellence. The Laureato Absolute Aston Martin F1 Edition features a vibrant green dial that pays homage to the auto brand's racing pedigree. The silhouette of the watch is robust and refined, emphasizing meticulous craftsmanship and elegant yet dynamic design sensibilities. At its core lies a proprietary mechanical movement developed by Girard-Perregaux in-house. The timepiece's ergonomic construction allows for comfortable wear during active use, as well. As a [limited-edition release](https://www.trendhunter.com/trends/1967-shelby-mustang-gt500), this collaboration represents a significant intersection of automotive and horological craftsmanship. The Laureato Absolute Aston Martin F1 Edition offers collectors a tangible connection to Formula One heritage through meticulously engineered Swiss watchmaking. Image Credit: Girard-Perregaux ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 87% | Activity: 81% | Freshness: 38% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Collaborative Timepieces:** Brands are merging their unique identities to create exclusive limited-edition watches, offering a fusion of craftsmanship and prestige. - **Racing Heritage in Watch Design:** Incorporating elements from motorsport, such as vibrant colors and dynamic aesthetics, is becoming a trend in high-end watchmaking. - **Consumer Demand for Proprietary Movements:** The creation of in-house mechanical movements is gaining traction among luxury watchmakers, highlighting innovation in precision and branding. ### Where This Applies - **Automotive:** Automotive companies are increasingly entering collaborations with luxury brands to expand their influence into opulent lifestyle products. - **Horology:** The watchmaking industry is seeing a rise in the demand for exclusive high-end designs that carry a narrative of heritage and innovation. - **Luxury Goods:** Interdisciplinary partnerships are reshaping the luxury market, enabling the creation of high-value items that appeal to discerning collectors. ## Related on Trend Hunter - [Demure Iridescent Timepieces](https://www.trendhunter.com/trends/the-girard-perregeaux-x-astonmartin-laureato-chronograph-hero.md) - [Bespoke Automobile Timepieces](https://www.trendhunter.com/trends/mercedes-amg-petronas.md) - [Anniversary Sport Watches](https://www.trendhunter.com/trends/laureato-fifty.md) - [Racing-Focused Timepieces](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41.md) - [Luxe Chronograph Watches](https://www.trendhunter.com/trends/porsche-anniversary-chronograph.md) - [Collaborative Motorsport Watches](https://www.trendhunter.com/trends/brm-x-honda.md) - [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md) - [Opulent Branded Automotive Timepieces](https://www.trendhunter.com/trends/autodromo-x-mobil-1-group-b-pegasus-edition.md) - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md)