# English Sports Car Sneakers The New Aston Martin x Hogan is Limited to Just 3,000 Pairs By Michael Hines | Published 2017-06-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-x-hogan References: [carbuzz](http://www.carbuzz.com/news/2017/6/13/Aston-Martin-Reveals-Slowest-Mode-Of-Transportation-EVER-7739634/) & [astonmartin](http://www.astonmartin.com/) Clothing created in partnership with car companies, like the all-new [Aston Martin x Hogan sneakers](https://www.trendhunter.com/trends/merrell-and-jeep), can be hit or miss. Fortunately for the English automaker its new shoe appears to be a hit. Aston Martin wisely seems to have let Hogan take the wheel here, with the automaker's input limited to the leatherwork and overall design; the shoe is meant to look like an Aston Martin car in silhouette. The leather is paired with nylon to give the sneaker a more casual look. Aston Martin is already known for making [luxury sports cars](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini) but the brand has begun a big push as of recent to position itself as firmly upscale, enlisting NFL superstar Tom Brady to help and now Hogan as well. The Aston Martin x Hogan is [limited to just 3,000 pairs](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9) which means sneakerheads and gearheads will both have to act fast if they hope to snag a pair. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Collaborative Branding:** The partnership between Aston Martin and Hogan demonstrates the trend of collaboration between different industries, creating unique and exclusive products. - **Luxury Sneaker Market:** The limited edition Aston Martin x Hogan sneakers tap into the growing market for high-end sneakers, appealing to both sneaker enthusiasts and luxury consumers. - **Automotive-inspired Fashion:** The Aston Martin x Hogan sneakers highlight the trend of incorporating automotive design elements into fashion, creating a distinctive style statement for car enthusiasts. ### Industries Being Reshaped - **Automotive:** The partnership between Aston Martin and Hogan opens up disruptive innovation opportunities in the automotive industry by exploring new avenues for branding and collaborations. - **Fashion:** The luxury sneaker market offers disruptive innovation opportunities for fashion brands to collaborate with other industries, creating unique and sought-after products. - **Sports Apparel:** The Aston Martin x Hogan collaboration presents disruptive innovation opportunities in the sports apparel industry by merging high-end performance with luxury fashion. ## Related on Trend Hunter - [Luxury Auto-Branded Footwear Collections](https://www.trendhunter.com/trends/luxury-autobranded.md) - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [F1-Inspired SUV Models](https://www.trendhunter.com/trends/aston-martin-dbx707-amr24-edition.md) - [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md) - [Retro Racecar-Inspired Shoes](https://www.trendhunter.com/trends/porsche-911-gt1.md) - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Sneaker-Resembling Electric SUVs](https://www.trendhunter.com/trends/327-edition.md) - [Ultra-Rare Collaboration Sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9.md) - [Bespoke Automotive-Branded Bikes](https://www.trendhunter.com/trends/jlaverick-aston-martin-1r.md)