# Revolutionary British Supercars The Aston Martin Vulcan Embraces A Fresh Design Language By Rahul Kalvapalle | Published 2015-02-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-vulcan References: [gizmag](http://www.gizmag.com/aston-martin-vulcan/36251/) & [astonmartin](http://www.astonmartin.com/vulcan) The Aston Martin Vulcan is the British car manufacturer's new track-exclusive [V12](https://www.trendhunter.com/trends/aurora-v12) engine supercar. The vehicle, based on the Aston Martin GT, will be unveiled at the Geneva Motor Show and will be limited to only a couple dozen units. The Aston Martin Vulcan is equipped with a futuristic [carbon-fiber monocoque and body](https://www.trendhunter.com/trends/ducati-panigale-v4-lamborghini) constructed for Aston Martin by [Multimatic](https://www.trendhunter.com/trends/2024-ford-mustang-gtd), and boasts some unabashedly aggressive styling. This vehicle looks nothing like your typical street-dwelling Aston Martin. This rear-wheel drive and front mid-engine car features a spoiler that looks like nothing like the typical Aston Martin spoiler. It also has a low clearance, hug bonnet vents and thick carbon-fiber diffusers. The vehicle, which will cost around $2.3 million, shows that Aston Martin isn't willing to rest on its laurels and is looking to embrace a bright new vision for the future. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 76% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Track-exclusive Supercars:** Opportunity to create high-performance cars with specialized features for the racetrack, providing customers with exclusivity and luxury. - **Futuristic Materials in Car Manufacturing:** Opportunity to explore innovative materials like carbon fiber in the construction of cars to enhance performance and design. - **Aggressive Styling in Luxury Cars:** Opportunity to offer luxury car customers bolder and more unique visual designs, different from the traditional subdued designs. ### Where This Applies - **Luxury Car Manufacturing:** Opportunity to employ advanced technology and materials to create unique products that differentiate from competitors at a higher price point. - **High-performance Car Manufacturing:** Opportunity to create track-exclusive cars that provide specialized features to racing enthusiasts for a high price point. - **Carbon Fiber Manufacturing:** Opportunity to supply the automotive industry with innovative materials like carbon fiber, which increases strength and decreases weight in car manufacturing. ## Related on Trend Hunter - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Twin-Turbo Supercars](https://www.trendhunter.com/trends/2022-vantage-roadster.md) - [Anniversary-Honoring Manual Supercars](https://www.trendhunter.com/trends/aston-martin-valour.md) - [F1-Inspired SUV Models](https://www.trendhunter.com/trends/aston-martin-dbx707-amr24-edition.md) - [Track-Centric Premium Race Cars](https://www.trendhunter.com/trends/vantage-gt3-1.md) - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md) - [Track-Ready Superbikes](https://www.trendhunter.com/trends/amb-001-pro.md) - [Perforated Hybrid Supercars](https://www.trendhunter.com/trends/aurora-v12.md)