# Video Clue Virals The Aston Martin Video Contest Has Big Rewards By JDurhamII | Published 2011-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-video-contest References: [worldcarfans](http://www.worldcarfans.com/111012830568/aston-martin-rapide-true-power-film-part-iii-video/lowphotos#1) & [astonmartin](http://www.astonmartin.com/eng/astonmartin) Aston Martin is using a viral video contest to market and promote their four door supercar. There are three separate videos that can be viewed and clues can be found throughout them for a chance to win great prizes. Prizes range from $5,000 to a brand new $200,000 Aston Martin Rapide. Not too shabby! Be sure to check out the cameo from rapper/producer Swizz Beatz in the Aston Martin video contest as well! **Implications** - More companies are using social media as a form of advertisement. Consumers in modern society respond to these forms of campaigns more than traditional print or commercial. Companies could develop more items like this in order to attract a greater number of shoppers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Advertising:** More companies are using social media as a form of advertisement. - **Interactive Viral Videos:** Interactive viral videos attract modern society. - **Contest Marketing:** Companies are using contests to promote their products and engage with consumers. ### Sectors Adopting This - **Automotive Industry:** The automotive industry can explore the use of viral video contests to market their cars and engage with potential customers. - **Fashion and Lifestyle Industry:** The fashion and lifestyle industry can use similar tactics to market their products and engage with their target audience. - **Entertainment Industry:** The entertainment industry can use interactive viral videos to promote their movies, TV shows and engage with their viewers. ## Related on Trend Hunter - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Brand-Boosting Social Media Contests](https://www.trendhunter.com/trends/iconic-agua.md) - [LATAM Airport Retailer Sweepstakes](https://www.trendhunter.com/trends/avolta.md) - [Luxury Car Blockchain Games](https://www.trendhunter.com/trends/infinite-drive-racing.md) - [Car-Themed Film Contests](https://www.trendhunter.com/trends/lexus-film-masters-challenge.md)