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# Luxury Camouflaged Resorts
The Aston Martin Resort Will be a Part of the Greenery

By Vittoria Natarelli | Published 2010-07-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-resort
References: [colourlessdesign](http://www.colourlessdesign.com/wp/tag/aston-martin-luxury-resort/) & [mvrdv.nl](http://www.mvrdv.nl/#/news)

Blending into the green hills, this [Aston Martin Resort](https://www.trendhunter.com/trends/aston-martin-residences) will fall right into its naturalistic atmosphere.

Designed by [MVRDV](https://www.trendhunter.com/trends/ziel-highrise-building), this Aston Martin Resort features circular windows with which guests can gaze at the beautiful outdoor scenery. The building will be disguised as a mountain with a [green exterior](https://www.trendhunter.com/trends/earth-villa), making your stay at the Aston Martin Resort almost equivalent to living in nature.

**Implications** - For some occupants, life in the city can be extremely overwhelming. Being bombarded by ads and skyscrapers every day combined with a stressful job can leave consumers craving escape. As a solution, architects can try to apply organic, earthy designs to structures to bridge a closer connection to nature when going to an isolated resort isn't an option.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 91% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Organic Architectural Designs:** Architects can leverage organic, earthy designs to create structures and buildings that offer a closer connection to nature.
- **Nature-inspired Resorts:** Resorts can adopt naturalistic elements, such as green exteriors and circular windows, to provide guests with a serene and immersive experience in nature.
- **Escape From Urban Life:** The demand for spaces that offer a respite from the overwhelming urban environment presents an opportunity for businesses to create secluded resorts or retreats that provide a sense of peace and relaxation.

### Who This Affects Most

- **Architecture:** Architects can explore innovative designs and techniques to create structures that blend seamlessly into natural surroundings.
- **Hospitality:** Luxury resorts can incorporate nature-inspired elements and incorporate sustainability practices to attract guests seeking a tranquil and eco-friendly vacation experience.
- **Wellness and Retreats:** The trend of seeking escape from city life creates opportunities for wellness centers and retreats to provide spaces for relaxation, rejuvenation, and connection with nature.

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