# Co-Branded Hypercars Aston Martin and Red Bull are Making the World's Fastest Production Vehicle By Hayley McGlone | Published 2016-07-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-red-bull References: [theverge](http://www.theverge.com/2016/7/5/12096082/aston-martin-am-rb-001-hypercar-images) & [topgear](http://www.topgear.com/car-news/british/stop-what-youre-doing-its-aston-martin-am-rb-001) [Aston](https://www.trendhunter.com/trends/dbr22) Martin and [Red Bull](https://www.trendhunter.com/trends/track-limits-podcast) have come together to co-create a car that aims to be the fastest production vehicle in the world. The AM-RB 001 is the new hypercar being developed by Aston Martin, with Adrian Newey, of Red Bull's F1 racing team, in charge of technical development on the car. This incredibly powerful car will be released in limited production, with Aston CEO Andy Palmer stating that there will never be more than a maximum of 150 of the road-going hypercars created, with potentially less than 100 being produced. The AM-RB 001 will have a compact naturally aspirated [V12](https://www.trendhunter.com/trends/pagani) engine, which is the key to its goal of becoming the fastest production vehicle. Newey has hinted that the car will have around 1000bhp. Although there are still some specs to be sorted out and developed, this car will certainly take the breath away of anyone who catches a glimpse. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 45% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Co-branded Hypercars:** Opportunity for automakers and industries to collaborate and create high-performance vehicles that push the boundaries of speed and technology. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity for automakers to explore co-branding partnerships and create high-performance hypercars. ## Related on Trend Hunter - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Twin-Turbo Supercars](https://www.trendhunter.com/trends/2022-vantage-roadster.md) - [F1-Inspired SUV Models](https://www.trendhunter.com/trends/aston-martin-dbx707-amr24-edition.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md) - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md) - [Track-Ready Superbikes](https://www.trendhunter.com/trends/amb-001-pro.md) - [Anniversary-Honoring Manual Supercars](https://www.trendhunter.com/trends/aston-martin-valour.md) - [Ultra-Fast Wishbone Hypercars](https://www.trendhunter.com/trends/pagani.md)