# Saddle-Shaped Lunch Bags The Handcrafted Leather Aston Martin Picnic Basket By Marissa Liu | Published 2010-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-picnic-basket References: [bornrich.org](http://www.bornrich.org/entry/keep-your-tasteful-opulence-intact-with-aston-martin-picnic-basket/) Why do luxury car makers branch out into so many different areas, and who buys their non-car products? The [Aston Martin](https://www.trendhunter.com/trends/dbk9-dog-kennel) picnic basket is a handmade lunch carrier. Designed by Robin Coleman, the Aston Martin picnic basket looks like a [leather saddle](https://www.trendhunter.com/trends/sonder-collection). Each individual saddle takes two craftsmen 28 hours to make. It looks like a very uncomfortable thing to carry around but I guess it's meant to be placed on one of the seats of your Aston Martin. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 12% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Luxury Car Makers Diversification:** There is an opportunity for luxury car makers to expand into different product categories outside of cars. - **Handcrafted Luxury Goods:** Handmade products with intricate craftsmanship have a market demand and can be a disruptive innovation opportunity. - **Functional Design Aesthetics:** Incorporating functional and unique design elements can create innovative and desirable products. ### Industries Being Reshaped - **Automotive:** Luxury car makers can explore new avenues within the automotive industry, such as car accessories and lifestyle products. - **Luxury Goods:** The market for high-end, handcrafted luxury goods presents an opportunity for growth and innovation. - **Home Décor:** Functional and aesthetically pleasing designs can be incorporated into home décor products, creating disruptive innovation opportunities. ## Related on Trend Hunter - [Luxury Automotive Dog Carriers](https://www.trendhunter.com/trends/dbk9-dog-kennel.md) - [Bespoke Automotive-Branded Bikes](https://www.trendhunter.com/trends/jlaverick-aston-martin-1r.md) - [Luxury Automotive Brand Chairs](https://www.trendhunter.com/trends/aston-martin-v244-lounge-chair.md) - [Premium British-Themed Suitcases](https://www.trendhunter.com/trends/amf1-luggage.md) - [Collaboration Sonic Artwork Suitcases](https://www.trendhunter.com/trends/globetrotter-x-aston-martin.md) - [Luxe Lunchtime-Inspired Accessories](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag.md) - [Equestrian Heritage Limited Accessories](https://www.trendhunter.com/trends/case-of-delights.md) - [Luxurious Wooden Surfboards](https://www.trendhunter.com/trends/luxurious-wooden-surfboard.md) - [Lifestyle-Imbued Jewelry Collections](https://www.trendhunter.com/trends/buccellati.md)