# Ultra-Exclusive Bottle Coolers This Aston Martin One-77 Bottle Cooler is Rarer Than the Car By Eric Westcott | Published 2014-04-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-one77 References: [luxurylaunches](http://luxurylaunches.com/other_stuff/aston-martin-one-77-inspired-bottle-cooler.php) & [autoevolution](http://www.autoevolution.com/news/aston-martin-bottle-cooler-is-made-from-gold-and-carbon-fiber-77634.html) With the release of the [limited-edition](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle) 'Aston Martin One-77' an exclusive bottle cooler will be sold in honor of the car. There are going to be 77 'One-77' cars sold with only 10 bottle coolers sold. With only 10 bottle coolers being sold it means that the cooler is actually rarer than the car itself. The 'Aston Marin One-77' bottle cooler has a coating of 24-carat gold that wraps around a carbon fiber body. The sleek aero-dynamic design resembles the stylish design of the car. If you are one of the lucky ten people to get your hands on one of these bottle coolers, you will want to consider getting a matching set of [gold stemmed champagne glasses](https://www.trendhunter.com/trends/rimowa-x-robbe-berking-cocktail-case). With this bottle cooler, you will be sipping your champagne with style that only the world's elite enjoy. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Ultra-exclusive Accessories:** Businesses can create a limited number of rare accessory items that correspond with the release of a new product to increase brand exclusivity. - **Luxury Collectibles:** Companies can create exclusive, limited edition collectible items alongside their premium products to attract higher-end consumers and create new revenue streams. - **Customized Premium Items:** Businesses can tailor high-end items to their customers' specific preferences such as color, design, or materials used, as a way to provide more personalized luxury products. ### Who This Affects Most - **Luxury Automobiles:** Automobile companies can expand their offerings by creating exclusive accessory items, such as gold-coated bottle coolers, to complement the high-end nature of their cars. - **Premium Beverages:** Beverage companies can create limited edition bottle coolers to increase the exclusivity of their products and provide top-tier consumers with unique and luxurious drinking experiences. - **Fine Dining:** Restaurants and other fine dining establishments can offer exclusive accessories, such as custom-designed champagne glasses, to enhance the luxury experience they provide their customers. ## Related on Trend Hunter - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Suitcase-Like Bottle Carriers](https://www.trendhunter.com/trends/the-rimowa-one-bottle-case.md) - [Athlete-Backed Bottle Carriers](https://www.trendhunter.com/trends/rimowa-3.md) - [Car-Backed Luxury Whiskies](https://www.trendhunter.com/trends/bowmore-islay.md) - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md) - [Sports Car-Inspired Whiskies](https://www.trendhunter.com/trends/aston-martin-in-formula-one.md)