# Computerized Car-Inspired Bicycles The Aston Martin One-77 Cycle is a High-Tech Two-Wheeler By Sarah Moore | Published 2012-06-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-one-77-cycle References: [gizmag](http://www.gizmag.com/aston-martin-worlds-most-advanced-road-bicycle/22934/) & [factorbikes](http://www.factorbikes.com/astonmartin/about.html) The [Aston Martin](https://www.trendhunter.com/trends/amb-001-pro) One-77 Cycle is the newest computerized cycle emerging on the market and is being dubbed as the "world's most technologically advanced road bicycle," by its creators. The cycle was crafted in a joint venture between [car company Aston Martin](https://www.trendhunter.com/trends/aston-martin-valiant) and bicycle designers Factor Bikes. Based on the characteristics that made the car of the same name so wildly popular (and expensive,) the bike features a light-weight carbon fiber body, hand-stitched handlebars and seat, high intensity LED lights on the front and rear and a [complex array of computer sensors](https://www.trendhunter.com/trends/wahoo-elemnt-ace). A touchscreen is seamlessly melded into the handlebars and offers the rider the opportunity to control both the function of the bike and get a detailed reading of their performance. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Computerized Bicycles:** The increase in computerized bicycles demonstrates a disruptive innovation opportunity for the bike industry to incorporate technology into their products. - **Luxury Bicycles:** Luxury bicycle makers should take advantage of the Aston Martin One-77 Cycle's high-end features and materials to offer high-priced, custom bicycles. - **Interactive Bike Technology:** The use of touchscreen interfaces and sensors on the Aston Martin One-77 Cycle hints at the disruption consumer electronics companies could have on the bike industry. ### Who This Affects Most - **Bicycle Manufacturing:** Bicycle manufacturers should invest in research and development to create more computerized, high-tech bicycles. - **Luxury Goods:** Luxury goods manufacturers could target high-end consumers with high-priced, custom bicycles that incorporate advanced technology and materials. - **Consumer Electronics:** Consumer electronics companies should explore the opportunity to enter the bike industry and create advanced, tech-driven bicycles. ## Related on Trend Hunter - [High-Tech Carbon E-Bikes](https://www.trendhunter.com/trends/urtopia.md) - [Smart Connected E-Bikes](https://www.trendhunter.com/trends/delfast-top-3.md) - [Track-Ready Superbikes](https://www.trendhunter.com/trends/amb-001-pro.md) - [Luxury British E-Bikes](https://www.trendhunter.com/trends/extreme-600.md) - [Sleek Connected E-Bikes](https://www.trendhunter.com/trends/specter-1.md) - [Connected Agile Electric Bikes](https://www.trendhunter.com/trends/urtopia-carbon-one.md) - [Immersive Futuristic Fitness Bikes](https://www.trendhunter.com/trends/ex8s-connect-bike.md) - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Bespoke Mountain Bikes](https://www.trendhunter.com/trends/unique-mountain-bike.md)