# Shrunken Electric Supercars The Aston Martin e-Cygnet is the Company's First All-Electric Car By Michael Hines | Published 2011-05-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-e-cygnet References: [autoblog](http://www.autoblog.com/2011/05/16/aston-martin-working-on-cygnet-ev/) & [carmagazine](http://www.carmagazine.co.uk/Secret-new-cars/Search-Results/Spyshots/Aston-Martin-will-launch-an-electric-Cygnet-2013/) [Aston Martin](https://www.trendhunter.com/trends/riproaring-convertible-supercar) is making waves in the automotive world with its announcement that it will build an electric version of its Cygnet city car. The Aston Martin e-Cygnet will be released in 2012 and is essentially a re-badged Toyota iQ with Aston Martin styling. The reason why the Aston Martin e-Cygnet is making waves is simple: the brand is known for its luxurious cars with big engines that go really, really fast. The e-Cygnet looks to be about the size of a Smart Car and has an electric engine rated at 98bhp. Still, the company does have to comply with the strict emissions regulations of the EU -- that, and the company plans to turn a tidy profit on the e-Cygnet, selling it for almost three times the price they paid to produce it. Supercar purists be wary as Aston Martin's all-electric car could be just the tip of the iceberg. I wouldn't be shocked to see manufacturers such as [Lamborghini](https://www.trendhunter.com/trends/allelectric-luxury-car) or [Ferrari](https://www.trendhunter.com/trends/ferrari-sound-generator) eventually turning their attention towards producing cleaner and smaller cars. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Electric Supercars:** The trend of developing all-electric versions of high-performance luxury cars opens up disruptive innovation opportunities in the automotive industry. - **Luxury Electric Cars:** The emergence of luxury electric cars like the Aston Martin e-Cygnet presents opportunities for disruptive innovation in the luxury automotive industry. - **Compliance with Emissions Regulations:** The need for car manufacturers to comply with strict emissions regulations creates opportunities for disruptive innovation in developing electric vehicles that meet the requirements. ### Industries Being Reshaped - **Automotive:** The automotive industry has the opportunity to embrace disruptive innovation by developing and producing electric supercars and luxury electric cars. - **Luxury Goods:** The luxury goods industry, specifically luxury car manufacturers, can explore disruptive innovation by focusing on developing and marketing high-performance electric vehicles. - **Environmental Technology:** The environmental technology industry can provide disruptive innovation opportunities by developing sustainable and emission-compliant electric vehicle technologies. ## Related on Trend Hunter - [Electrified Retro Sports Cars](https://www.trendhunter.com/trends/retro-sports-car.md) - [All-Electric Luxury Cars](https://www.trendhunter.com/trends/allelectric-luxury-car.md) - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md) - [Limited-Run Electric Cars](https://www.trendhunter.com/trends/ace-classic-electric.md) - [Electric Sporty Vehicle Concepts](https://www.trendhunter.com/trends/project-v.md) - [Yellow Camouflage Electric Cars](https://www.trendhunter.com/trends/2025-Mini-Countryman-SUV.md) - [Electrified Classic Saloon Cars](https://www.trendhunter.com/trends/saloon-car.md) - [Compact Electric Microcars](https://www.trendhunter.com/trends/compact-electric-microcar.md) - [Compact Italian EVs](https://www.trendhunter.com/trends/2022-abarth-500-ev.md)