# Luxurious Car-Buying Experiences The 'Aston Martin Discovery' is a Special Package for Car-Buyers By Laura McQuarrie | Published 2017-12-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-discovery References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/aston-martin-teams-up-with-rosewood-hotels-to-offer-a-unique-buying-experience-for-its-db11-customers.php) & [rosewoodhotels](https://www.rosewoodhotels.com/en/london/offers/Aston-Martin-Discovery) To help prospective buyers truly get to know the Aston Martin DB11 V12 coupe and immerse themselves in the beauty of the brand's new flagship car, Aston Martin teamed up with [Rosewood Hotels & Resorts](https://www.trendhunter.com/trends/curated-discovery) to create the '[Aston Martin Discovery](https://www.trendhunter.com/trends/dbr22)' package. The $256,000 package will have has participants flown in a private helicopter to Aston Martin’s headquarters in Warwickshire, England. Following a personal greeting from Aston Martin’s CEO Andy Palmer, guests begin a consultation to customize a DB11 vehicle with Chief Creative Officer Marek Reichman. The experience also involves testing out the ride over the course of a day with a professional driving instructor and rounding out the evenings with private dinners. The Aston Martin Discovery package is part of the [12 Days of Rosewood holiday program](https://www.trendhunter.com/trends/escape-packages), which offers curated experiences at Rosewood locations around the world that may be purchased immediately and redeemed as of 2018. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxurious Car-buying Experiences:** Creating immersive and exclusive experiences for high-end car buyers, such as the 'Aston Martin Discovery' package, can provide a disruptive innovation opportunity in the automotive industry. - **Personalized Vehicle Customization:** Offering customers the chance to customize their own cars with the assistance of design experts, like the Aston Martin DB11 package does, presents a disruptive innovation opportunity in the luxury automotive industry. - **Curated Experiences in Hospitality:** Collaborating with luxury car brands to create unique experiences for guests, as seen with the Aston Martin Discovery package, can open up disruptive innovation opportunities in the hospitality industry. ### Where This Applies - **Automotive:** Providing personalized and exclusive experiences for high-end car buyers, like the 'Aston Martin Discovery' package, presents a disruptive innovation opportunity in the automotive industry. - **Luxury Car:** Incorporating personalized vehicle customization options, similar to the Aston Martin DB11 package, offers a disruptive innovation opportunity in the luxury car industry. - **Hospitality:** Partnering with luxury car brands to offer curated experiences for guests, as demonstrated by the Aston Martin Discovery package, can create disruptive innovation opportunities in the hospitality industry. ## Related on Trend Hunter - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Automotive Curated Road Trips](https://www.trendhunter.com/trends/extraordinary-journey.md) - [F1-Inspired SUV Models](https://www.trendhunter.com/trends/aston-martin-dbx707-amr24-edition.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Luxury Automotive Brand Chairs](https://www.trendhunter.com/trends/aston-martin-v244-lounge-chair.md) - [Car-Backed Luxury Whiskies](https://www.trendhunter.com/trends/bowmore-islay.md) - [Luxury Automotive Dog Carriers](https://www.trendhunter.com/trends/dbk9-dog-kennel.md) - [Anniversary-Honoring Manual Supercars](https://www.trendhunter.com/trends/aston-martin-valour.md)