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# Commemorative Luxury Car Packages
The New Aston Martin DBS GT Zagato Was Revealed

By Daniel Johnson | Published 2019-07-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/aston-martin-dbs-gt-zagato
References: [hypebeast](https://hypebeast.com/2019/7/aston-martin-dbs-gt-zagato-release) & [astonmartin](https://www.astonmartin.com/)

The new Aston Martin DBS GT Zagato was recently unveiled. The company previously revealed the DB4 GT Zagato in celebration of the company's 100th anniversary and both the DB4 and DBS models will be sold together. The two-car package will sell for a price of $7.9 million USD, and will start production in 2020.

The design of the car was influenced by previous [Aston Martain](https://www.trendhunter.com/trends/riproaring-convertible-supercar) models, including the DBS Sperlegraa and the [Vanquish Zagato](https://www.trendhunter.com/trends/chopard-x-zagato-lab-one). This can be seen with the rock booster taillights, as well as the prominent grille at the front of the car, as well as [carbon fiber sections](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports) that draw air into the engine to cool it.

The car is powered by a 5.2-liter V12 engine, which provides 664 pound-feet of torque.

Image Credit: Aston Martin

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 55% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Commemorative Luxury Car Packages:** There is a rising trend in the luxury car industry of offering commemorative packages that celebrate the brand's history and milestones.
- **Influenced Design Elements:** Many luxury car manufacturers are incorporating design elements from their previous models to create a sense of continuity and nostalgia.
- **High-end Limited Editions:** The release of high-end limited edition car models is becoming increasingly popular, catering to a niche market of affluent collectors.

### Who This Affects Most

- **Luxury Car Manufacturing:** Luxury car manufacturers have the opportunity to create exclusive commemorative packages that appeal to their brand enthusiasts and collectors.
- **Automotive Design:** The incorporation of design elements from past models provides automotive designers with the chance to evoke nostalgia and create unique, timeless designs.
- **Collectibles Market:** The release of high-end limited edition car models presents a lucrative opportunity for the collectibles market, attracting wealthy collectors who seek unique and valuable assets.

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