# Cider-Endorsed Obstacle Courses 'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider By Ady Floyd | Published 2015-06-17 | Updated 2015-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aston-manor-cider References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/06/top-marketing-campaigns-of-the-month/2/) & [astonmanor](http://www.astonmanor.co.uk/news/article/kingstone-press-partners-tough-mudder/) [Aston Manor](https://www.trendhunter.com/trends/aston-martin-formula-one1) Cider is the rewarding beverage severed to all competitors who complete the Tough Mudder obstacle course. This United Kingdom-produced cider company has partnered up with the Tough Mudder competition. Tough Mudder is an intense fitness-challenging obstacle course that is completed in teams. It not only tests physical abilities but mental abilities and teamwork skills as well. [Aston Maon Cider](https://www.trendhunter.com/trends/aston-manor) is now the "Official Finishers' Cider for the Tough Mudder UK obstacle events in 2015." After successfully completing the grueling ten mile-long obstacle course, each competitor has certainly earned a [refreshing and rewarding cider](https://www.trendhunter.com/trends/inchs-cider). This year this obstacle course was tackled by over 17,000 participants who managed to run, climb and leap through the course. The ultimate reward of a crisp and cool alcoholic cider beverage was probably a massive motivator for those competing. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 87% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cider-endorsed Obstacle Courses:** Opportunity for cider companies to partner with fitness events and offer their beverages as rewards for participants. - **Fitness-challenging Obstacle Courses:** Opportunity for companies to create and organize obstacle course events that test physical, mental, and teamwork abilities. - **Rewarding Participants with Beverages:** Opportunity for companies to collaborate with events and offer their beverages as rewards for completing challenging activities. ### Where This Applies - **Cider Manufacturing:** Cider companies can explore partnerships with fitness events to market and promote their beverages. - **Event Organization:** Companies can create and organize fitness-obstacle course events that provide unique experiences for participants. - **Beverage Distribution:** Companies can collaborate with events to distribute and offer their beverages as rewards for participants. ## Related on Trend Hunter - [Higher ABV Imperial Ciders](https://www.trendhunter.com/trends/8-abv-imperial-cider.md) - [Premium-Quality Canned Ciders](https://www.trendhunter.com/trends/aspall-crisp-apple-cyder.md) - [Refreshingly Premium Ciders](https://www.trendhunter.com/trends/brutal-fruit-cider.md) - [Extra-Crisp Apple Ciders](https://www.trendhunter.com/trends/strongbow-ultra-apple-cider.md) - [Refreshing Eco-Friendly Ciders](https://www.trendhunter.com/trends/thatchers-cider-juicy-apple.md) - [Sports-Centric Beverage Partnerships](https://www.trendhunter.com/trends/beverage-partnership.md) - [Blood Orange Cider Campaigns](https://www.trendhunter.com/trends/thatchers.md) - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [Small-Batch Springtime Ciders](https://www.trendhunter.com/trends/cornish-orchards-avalen.md)