# Consumer-Created Assvertising Voyages Ad By Bianca | Published 2008-05-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/assvertising-voyages References: [adrants](http://www.adrants.com/2008/05/oh-look-its-another-ass-selling.php) & [illegaladvertising](http://www.illegaladvertising.com/index.php?vermouth=viewvideo&id=688) One of the most basic things that even children know about advertising is that, as cliché as it is, sex sells. It really should come as no surprise then that that is the concept people came up with when entering a user-generated ad competition. It didn't matter that the campaign was meant to be for Voyages-sncf.com, a French railway company; naughty sells all, even public transit! Check out some more assvertising, these ones created by the pros: ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **User-generated Advertising:** The trend towards using content created by users for advertisements presents opportunities for brands to connect with their audience in a more authentic way. - **Shock Value Advertising:** As seen with the assvertising campaign, shock value can be an effective way to capture attention and evoke an emotional response. - **Humor in Advertising:** Using humor in advertisements, particularly in unexpected ways, can help create memorable and shareable content. ### Sectors Adopting This - **Transportation:** The use of creative advertising campaigns can help transportation companies compete for consumers' attention and differentiate themselves from competitors. - **Tourism:** In the travel industry, unique and attention-grabbing advertisements can help promote destinations and drive tourism. - **Marketing and Advertising:** As the advertising landscape continues to evolve, marketing professionals have the opportunity to explore new and innovative methods of engaging with audiences. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md)