# Assvertising Your Number Che Magazine Ad By Bianca | Published 2007-09-29 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/assvertising-che-magazine References: [adrants](http://www.adrants.com/2007/09/advertising-age-sends-ass-to-adrants.php) Assvertising just keeps coming back. In this case, Che Magazine has used the concept in [print](https://www.trendhunter.com/trends/nobody-reads-ads). The young woman has a super-short white skirt says "My Number" with a downward arrow pointing to a row of what appear to be [removable phone number tags](https://www.trendhunter.com/trends/dreamies-treats). That would have been enough to grab anyone's attention, but the photographer took it from a lowered angle, ensuring every man does a double take. "Let us keep on dreaming of a better world," the slogan says on the Che ad for the (clearly) [men's magazine](https://www.trendhunter.com/trends/axe-campaign). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Assvertising:** Opportunities for other magazines to use provocative advertising to grab attention and stand out. - **Print Advertising:** Innovative print advertising techniques that utilize provocative imagery or text to increase engagement. - **Subversive Advertising:** The use of controversial or shocking advertising to garner attention and create buzz online. ### Sectors Adopting This - **Publishing:** Magazines and newspapers embracing provocative advertisement approaches to increase readership and revenue. - **Marketing:** Creative advertising campaigns that push boundaries and increase brand awareness. - **Fashion:** High-fashion labels using some of the shock or sex appeal of Assvertising to create buzz and sell clothing. ## Related on Trend Hunter - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md)