# Humorous Home Assistants The Google Assistant AI has Been Programmed with Professional Jokes By Joey Haar | Published 2016-10-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/assistant References: [techcrunch](https://techcrunch.com/2016/10/10/google-laughsistant/?ncid=rss) & [wsj](http://www.wsj.com/articles/your-next-friend-could-be-a-robot-1476034599) [Google](https://www.trendhunter.com/trends/project-astra) Assistant is the search giant's answer to other smart home systems like Alexa for [Amazon's](https://www.trendhunter.com/trends/amazon-alexa-plus) [Echo Dot](https://www.trendhunter.com/trends/echo-dot-stand), and the Assistant AI is separating itself from competitors in a unique way. On top of a focus on things like clarity, recognition and ease of use, the Google Assistant AI is a smart home system with a sense of humor. Adding humor to AI has multiple benefits. For one, a good joke or witticism from Siri or Alexa might get posted on blogs and social media, raising awareness for and interest in the product. But a funny AI also humanizes the product, making it easier for consumers to interact with it comfortably. As such, Google has hired writers from The Onion and Pixar to give Assistant a better chance of connecting with consumers on an emotional level. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **Humorous AI Assistants:** AI assistants with programmed senses of humor can differentiate themselves from competitors by humanizing the product and generating increased social media shares. - **Creative AI Writing:** Companies like Google are hiring writers with strong comedic abilities to help improve their AI's conversational fluency. - **Emotional Connection with AI:** The use of humor in AI can help consumers feel more at ease when interacting with the technology, making an emotional and positive connection more likely. ### Industries Being Reshaped - **Smart Home Systems:** Smart home system providers can stay ahead of the competition by adding humor and personality to their voice assistants. - **Tech and Gadgets:** Companies that create tech gadgets like smart speakers can hire humorists to improve their product's overall user experience. - **Entertainment Industry:** Comedy writers can find new career opportunities in industries like AI design and development, providing skilled and creative copy to enhance the user experience. ## Related on Trend Hunter - [AI Humor Generators](https://www.trendhunter.com/trends/roast-me-ai.md) - [Multi-Device AI Assistants](https://www.trendhunter.com/trends/hey-tuya.md) - [Personable Voice-Powered AI Assistants](https://www.trendhunter.com/trends/mia1.md) - [Humorous Content Generators](https://www.trendhunter.com/trends/ai-roast-generator.md) - [Multimodal AI Assistants](https://www.trendhunter.com/trends/project-astra.md) - [Enhanced Generative AI Assistants](https://www.trendhunter.com/trends/amazon-alexa-plus.md) - [Virtual Assistant Software Updates](https://www.trendhunter.com/trends/google-assistant-is.md) - [Humanlike AI Ads](https://www.trendhunter.com/trends/google-pixel-ad.md) - [AI-Powered Assistant Features](https://www.trendhunter.com/trends/alexa-suite.md)