# Vehicle Owner Assistants The Infiniti Personal Assistant Service Gives Drivers 24/7 Coverage By Michael Hemsworth | Published 2016-03-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/assistant-service References: [cheatsheet](http://www.cheatsheet.com/automobiles/why-buy-a-luxury-car-5-surprise-benefits-may-come-with-it.html/?a=viewall) & [infinitipersonalassistant](https://www.infinitipersonalassistant.com/) The luxury vehicle market is showing little sign of slowing down, which has prompted brands to offer new perks for drivers like the [Infiniti](https://www.trendhunter.com/trends/infiniti-vision-qe-concept) Personal Assistant Service. Those who purchase a new Infiniti vehicle will be granted a full year of coverage with the premium service. With 24/7 access to the service, drivers will be able to call, text or email assistants to handle any sort of task they need help with. From booking flights, to [ordering takeout](https://www.trendhunter.com/trends/opentable-ai-concierge) the Infiniti Personal Assistant Service offers vehicle owners a perfect touch of luxury to match their vehicle. The service follows suit with other changes in the auto industry that are more lifestyle-focused to have owners fully embrace brands in new, innovative ways. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Vehicle Perks:** Brands are offering new perks for luxury vehicle owners to enhance their driving experience. - **24/7 Personal Assistance:** Providing vehicle owners with 24/7 access to personal assistants is becoming a trend to meet their diverse needs. - **Lifestyle-focused Auto Industry:** The auto industry is embracing changes that cater to the lifestyle and preferences of vehicle owners. ### Where This Applies - **Luxury Vehicle Market:** There is an opportunity to innovate by offering unique perks and services to enhance the luxury vehicle ownership experience. - **Personal Assistant Services:** There is a growing demand for personal assistant services that can cater to the needs of vehicle owners 24/7. - **Automotive Technology:** Developing innovative technologies that integrate with vehicles to offer personalized assistance and services is a disruptive opportunity. ## Related on Trend Hunter - [Seamless Auto Concierge Programs](https://www.trendhunter.com/trends/genesis-at-home.md) - [Voice Assistant Infotainment Updates](https://www.trendhunter.com/trends/jaguar-and-land-rover-vehicles.md) - [Advanced Vehicle Assistant Platforms](https://www.trendhunter.com/trends/advanced-vehicle-assistant.md) - [AI-Enabled Car Assistants](https://www.trendhunter.com/trends/soundhound-ai.md) - [All-In-One Automobile Service Apps](https://www.trendhunter.com/trends/automobile-service-app.md) - [Natural Language Automotive Assistants](https://www.trendhunter.com/trends/bmw-and-amazon.md) - [Smart Drive Systems](https://www.trendhunter.com/trends/skipgen.md) - [AI Vehicle App Features](https://www.trendhunter.com/trends/myvw-mobile-app.md) - [Finance-Managing AI Assistants](https://www.trendhunter.com/trends/intuit-assist.md)