# Psychedelic Colorful Streetwear Capsules ASSID's SS19 Capsule Boasts a Plethora of Trippy Graphics By Amy Duong | Published 2019-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/assid References: [highsnobiety](https://www.highsnobiety.com/p/assid-ss19-lookbook/) & [endclothing](https://www.endclothing.com/) London-based fashion label ASSID recently launched its collection for the Spring/Summer 2019 season and it is complete in a plethora of captivating graphics. It latches onto consumer's attention with [vibrant hues](https://www.trendhunter.com/trends/corteiz-7) and questionable graphics that are designed from an artistic psychedelic angle. The label often surrounds the idea of [pop art aesthetics](https://www.trendhunter.com/trends/vitesse) and controversial provocative images. This thematic visual decorates silhouettes such as hoodies, short and long sleeve tees, and sweaters. Some slogans include "Expen$$ice $$HIT," "Zero Effort," and "ASSID... STONED AGAIN." These take the capsule towards a more playful perspective as well. The lookbook features graffiti backdrops and relaxed elements informed with models laid out on a couch. To accompany the apparel are a selection of [playful stickers](https://www.trendhunter.com/trends/wasted-youth-x-tappei) that follow the same vibrant theme. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Psychedelic Streetwear:** Opportunity for brands to tap into the growing popularity of psychedelic and trippy graphics in streetwear to target bold and fearless consumers. - **Pop Art Aesthetics:** Opportunity for businesses to infuse pop art into their branding and marketing strategies to catch the attention of younger audiences who value authenticity and creativity. - **Playful Slogans and Graphics:** Opportunity for brands to incorporate humor and satire into their messaging to stand out in a crowded market and appeal to consumers who appreciate irreverent and edgy content. ### Where This Applies - **Fashion:** Innovative streetwear brands can leverage the growing demand for bold and unconventional designs to differentiate themselves and attract a loyal following. - **Marketing and Advertising:** Pop art-inspired visuals and messaging can help companies create memorable and engaging marketing campaigns that resonate with younger audiences who have a strong social media presence. - **Sticker and Merchandise Production:** The popularity of playful and eye-catching graphics presents an opportunity for companies specializing in stickers and other merchandise to expand their offerings and appeal to a wider customer base. ## Related on Trend Hunter - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Wintry Streetwear Apparel](https://www.trendhunter.com/trends/social-club-x-686.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md)