# Assault-Averting Devices Yasmine Mustafa Has Created an Assault Alarm to Help Keep Women Safe By Katherine Pendrill | Published 2015-06-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/assault-alarm References: [fastcompany](http://www.fastcompany.com/3047151/can-wearable-tech-combat-sexual-assault) & [useroar](http://www.useroar.com) After witnessing violence in her neighborhood, Yasmine Mustafa set about creating a new kind of assault alarm that would help to better protect women. While there are a number of [safety tools already available to consumers](https://www.trendhunter.com/trends/personal-safety-technology), Mustafa wanted to come up with a better way to empower and protect women. Working with cofounder Anthony Gold, Mustafa launched a startup company called '[ROAR](https://www.trendhunter.com/trends/robot-fry-cook) For Good.' One of the latest innovations to come from ROAR is piece of wearable fashion that doubles as an assault alarm. If a woman senses imminent danger, she simply holds down a button on the device, which will active a flashing light and a loud alarm. The device is also connected to an accompanying smartphone app, which will then send a message to local authors and a number of pre-programmed contacts. Unlike other self-defense tools that are dangerous and hard to use, the ROAR device can be deployed with ease during a tense moment. With its convenient wearable design, this high-tech assault alarm can help provide women with simple source of protection. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Wearable Safety Devices:** The rise in wearable safety devices presents an opportunity for innovative solutions that prioritize ease of use and convenience. - **Connected Personal Safety:** The integration of personal safety devices with smartphone apps allows for real-time alerts and increased communication with authorities. - **User Empowerment Technologies:** The development of user-friendly technologies that empower individuals to enhance their personal safety is a growing trend. ### Sectors Adopting This - **Tech Accessories:** The tech accessories industry has the potential to create innovative wearable safety devices that merge style and function. - **Mobile App Development:** The mobile app development industry can focus on creating user-friendly personal safety apps that integrate with wearable devices. - **Personal Safety Products:** The personal safety products industry can explore disruptive innovations that prioritize ease of use and integrate advanced features like real-time alerts. ## Related on Trend Hunter - [Empowerment Beauty Kit Launches](https://www.trendhunter.com/trends/empowerment-beauty-kit.md) - [Portable Safety Devices](https://www.trendhunter.com/trends/armorsiren-portable-security-system.md) - [Women’s Safety Apps](https://www.trendhunter.com/trends/im-safe.md) - [Connected Personal Safety Alarms](https://www.trendhunter.com/trends/switchbot-safety-alarm.md) - [Discreet Portable Tasers](https://www.trendhunter.com/trends/taser-device.md) - [Employee-Focused Personal Safety Devices](https://www.trendhunter.com/trends/personal-safety-devices.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Mobile Security System Sensors](https://www.trendhunter.com/trends/portable-security-device.md) - [Emergency Alert Systems](https://www.trendhunter.com/trends/protechme.md)