# Recreated Video Game Pranks This 'Assassin’s Creed' Preview Event Was Turned into a Fight Club By Christopher Magsambol | Published 2015-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/assassins-creed References: [marketingmag](http://www.marketingmag.ca/advertising/watch-this-ubisoft-canadas-fight-club-160585) & [youtu.be](https://youtu.be/M3LUKRv759s) Gamemaker [Ubisoft](https://www.trendhunter.com/trends/assassins-creed-1) and [Playstation Canada](https://www.trendhunter.com/trends/playstation-canada-x-opentable) invited a few lucky fans into a top secret Assassin's Creed preview event at an old Toronto church. Upon arriving, the lucky participants were brought into a recreated 19th century fight club. A group of unknowing gamers were led into a straw-covered ring to face off against a crew of burly men. As each contestant's nerves grew, the event's host revealed a television hidden by curtains. The contestants were actually brought in to test the new 'Assassin’s Creed Syndicate,' before the game hit shelves. This event culminated the video game's elaborate Canadian campaign. Earlier this fall, an app was released that let users explore the hidden underworld of London, which is where the new video game will be set. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 7% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Recreated Video Game Events:** Opportunity to recreate immersive experiences based on popular video games for promotional events or interactive marketing campaigns. - **Location-based Gaming Experiences:** Potential for creating interactive gaming experiences that are tied to specific real-world locations or landmarks, enhancing user engagement and exploration. - **Augmented Reality Gaming:** Incorporating augmented reality technology into gaming experiences to blend virtual elements with the real world, opening up new dimensions of gameplay and interaction. ### Sectors Adopting This - **Gaming:** Creating innovative and immersive gaming experiences that go beyond traditional gameplay to engage users on a deeper level. - **Marketing and Advertising:** Leveraging video game-themed experiences and events to promote brands, products, or services in unique and memorable ways. - **Technology:** Developing cutting-edge augmented reality tools and platforms to power the next generation of interactive gaming experiences. ## Related on Trend Hunter - [Recreated Video Game Meals](https://www.trendhunter.com/trends/playstation-to-plate.md) - [Video Game-Themed Bourbons](https://www.trendhunter.com/trends/assassins-creed-1.md) - [Canadian Gaming Showcases](https://www.trendhunter.com/trends/ubisoft-forward.md) - [Interactive Motorsport-Inspired Gaming Experiences](https://www.trendhunter.com/trends/mario-kart-worlds.md) - [Gaming Fandom Activations](https://www.trendhunter.com/trends/lego-code-break.md) - [Video Game-Branded Root Beers](https://www.trendhunter.com/trends/assassins-creed-shadows.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Retro Gaming Room Experiences](https://www.trendhunter.com/trends/retro-gaming-box.md)