# Sneaky Gamer Lighters The Assassin's Creed Lighter Brand Lets Virtual Assassins Leave Their Mark By Michael Hines | Published 2014-07-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/assassins-creed-lighter-brand References: [technabob](http://technabob.com/blog/2014/07/19/assassins-creed-lighter/) & [etsy](https://www.etsy.com/listing/193637641/assassins-lighter-brand-unique-geek) Those who own the Assassin's Creed Lighter Brand are undoubtedly a bit cautious when it comes to letting folks bum their flame. This unique attachment lets you instantly brand anything, with the hopeful exception of living things, with the insignia of the Assassin Order from the video game series 'Assassin's Creed.' [Etsy](https://www.trendhunter.com/trends/native-app) merchant Nique Geek is behind this ingeniously simple item, which slides over the top of any [disposable lighter](https://www.trendhunter.com/trends/butane-torch). Once you've heated the brand you can begin marking your territory, so to speak. The merits of whether or not it's wise for an assassin to brand anything can be endlessly debated. What isn't debatable is the creativity behind this creation. You can pick one up from Nique Geek's Etsy shop for $30. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Gamification of Products:** The Assassin's Creed Lighter Brand leverages the popularity of the video game series to transform a simple lighter into a gaming accessory. - **Personal Branding:** The ability to brand objects with the insignia of the Assassin Order presents an opportunity for individuals to express their personal identity and connection to a popular franchise. - **Pop Culture Merchandise:** The Assassin's Creed Lighter Brand taps into the market for collectible merchandise related to popular video game franchises. ### Where This Applies - **Gaming Accessories:** The Assassin's Creed Lighter Brand represents an opportunity for companies to create unique gaming accessories that enhance the gaming experience. - **Customization and Personalization:** The ability to brand objects with a personalized insignia opens up opportunities for companies in the customization and personalization industry. - **Collectibles and Memorabilia:** The success of the Assassin's Creed Lighter Brand highlights the potential for companies to capitalize on the market for collectible merchandise tied to popular cultural franchises. ## Related on Trend Hunter - [Inflation-Themed Lighters](https://www.trendhunter.com/trends/moneylighter.md) - [Witty Workshop Lighter Collections](https://www.trendhunter.com/trends/bic-shop-talk-lighter-series.md) - [Playful Pickle-Themed Lighters](https://www.trendhunter.com/trends/grillos-pickles-x-zippo.md) - [Video Game-Themed Bourbons](https://www.trendhunter.com/trends/assassins-creed-1.md) - [Manga Series-Inspired Lighters](https://www.trendhunter.com/trends/bezerk.md) - [Mouthwatering Lighter Collections](https://www.trendhunter.com/trends/indulgent-lighter-series.md) - [Pea-Inspired Whimsical Lighter Designs](https://www.trendhunter.com/trends/tabletop-lighter.md) - [Autumn-Themed Lighter Collections](https://www.trendhunter.com/trends/spooky-special-edition-series-lighters.md) - [Premium Windproof Lighters](https://www.trendhunter.com/trends/yellow-flame-butane.md)