# Spectacular Business Branding The Assaggi Restaurant's Image is Accessorized with Chic Shades By Amelia Roblin | Published 2014-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/assaggi-restaurant-branding References: [behance.net](https://www.behance.net/gallery/Assaggi-Restaurant-CI/10462201) Studio Hausherr was thinking outside of the box when it came to the design of Assaggi Restaurant branding. From all of the printed pieces that it did for this establishment, what really jumps out are the little things. Taking dimensions just a bit lengthier than those of standard business cards, small boxes have been crafted to contain [paper-cut sunglasses](https://www.trendhunter.com/trends/inaugural-eyewear-collection). The form of stylish vintage frames has been used to make notes, with one side inked in pink and the other in blue. This color combination has been used throughout the Assaggi Restaurant branding strategy, consistently working in typefaces and images that foster nostalgia. [Antique cars and retro formatting](https://www.trendhunter.com/trends/deja-vu-cocktail-menu) give the menus and all of the stationery an authentically old appearance to portray a well-established premises. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vintage Branding:** Opportunity to create memorable branding experiences by incorporating vintage elements and nostalgia. - **Creative Packaging:** Opportunity to enhance brand image through unique packaging designs that surprise and delight customers. - **Personalized Stationery:** Opportunity to create a personalized and authentic brand experience through customized stationery and printed materials. ### Who This Affects Most - **Hospitality:** Opportunity for hotels and restaurants to differentiate themselves by incorporating unique branding elements into their overall customer experience. - **Printing and Packaging:** Opportunity for printing and packaging companies to offer innovative and creative solutions for brands looking to stand out. - **Design and Advertising:** Opportunity for design and advertising agencies to help businesses create distinctive and memorable brand identities. ## Related on Trend Hunter - [Blue-Toned Restaurant Lounges](https://www.trendhunter.com/trends/agli-amici-1887.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Restaurant-Transformed Eyewear Stores](https://www.trendhunter.com/trends/cubitts-1.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Heavily Patterned Hospitality Designs](https://www.trendhunter.com/trends/beach-clubs.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)