# Derriere Cam Campaigns The Levi's Curve ID Skinny Jeans Video Conducts a Rear End Experiment By Meghan Young | Published 2011-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ass-cam References: [adrants](http://www.adrants.com/2011/02/ass-cam-catches-people-staring-at-ass.php) & [us.levi](http://us.levi.com/home/index.jsp) The Ass Cam proves something that we've all known for a very long time: men stare at women's bottoms all the time. Part of a campaign for [Levi's](https://www.trendhunter.com/trends/number-that-changed-everything) Curve ID Skinny Jeans, a video camera was attached to two women's butts in order to gain this undeniable evidence. Featuring Jessie and Reanin, the Ass Cam was conceived by [BBDO Auckland](https://www.trendhunter.com/trends/back-rack-hack). It received six million views in less than a month of its release. Now that's a successful viral video. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Rear End Monitoring:** Developing technologies and campaigns that utilize rear end monitoring for data collection and analysis. - **Viral Marketing Techniques:** Exploring innovative and attention-grabbing marketing campaigns that can quickly go viral and generate millions of views. - **Consumer Behavior Observation:** Utilizing unconventional methods to observe and analyze consumer behavior, such as attaching cameras to everyday objects. ### Who This Affects Most - **Fashion Retail:** Leveraging rear end monitoring technologies to customize and improve the fit of clothing items for customers. - **Marketing and Advertising:** Adopting viral marketing techniques to create engaging campaigns that capture widespread attention and generate substantial online traction. - **Market Research:** Exploring innovative methods of consumer behavior observation to gather valuable insights for product development and marketing strategies. ## Related on Trend Hunter - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Thoughtful Denim Updates](https://www.trendhunter.com/trends/501-curve.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)