# Luxurious Holiday Crackers The Asprey x Philip Treacy Christmas Cracker Will Cost You £1,500 By Erin Fox | Published 2012-11-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/asprey-x-philip-treacy References: [vogue](http://www.vogue.co.uk/news/2012/10/29/this-week-in-pictures---angelina-jolie-halloween-harper-beckham-football-skyfall-daniel-craig-waxwork/gallery/1) & [asprey](http://www.asprey.com/) When swimming in pools of money no longer seems like a viable options any more, putting £1,500 towards buying an Asprey x Philip Treacy Christmas cracker could be the alternative option for you. This [luxurious gift](https://www.trendhunter.com/trends/christmas-hamper-range) features one of 80 gift choices valued at £1,500. Between receiving a sterling silver mini present, a funny joke and ribbon-shaped confetti, one could equally deduce the expenditure as a viable purchase. The London-based [luxury jewelry company](https://www.trendhunter.com/trends/astrid-miyu-advent-calendars) teamed with milliner to the Royal family, Philip Treacy for this capsule holiday collection. But of course, how would an [expensive Christmas cracker](https://www.trendhunter.com/trends/elevated-cracker-assortment) by suitable without a Philip Treacy-designed pop-up hat? No longer do you have to wear the rainbow tissue paper crowns, but have a luxurious fascinator attached to your head. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Holiday Gifts:** Creating luxury holiday gift sets with high-end collaborations presents an opportunity for targeting a niche market of high-net-worth individuals. - **Designer Capsule Collections:** Collaborating with designers for capsule holiday collections can increase brand recognition and attract consumers interested in high-end fashion. - **Customizable Luxury Products:** Offering customizable luxury products, such as holiday crackers with a selection of high-end gift options, can attract consumers who value unique and personalized experiences. ### Where This Applies - **Luxury Jewelry:** Luxury jewelry companies can collaborate with high-end designers for holiday capsule collections and unique products to cater to a niche market of high-net-worth individuals. - **High-end Fashion:** High-end fashion brands can collaborate with luxury brands for holiday gift sets and capsule collections to increase brand recognition amongst consumers interested in luxury products and fashion. - **Personalized Gifting:** Customizable luxury products and gifting companies can target consumers who value unique and personalized experiences by offering high-end options for holiday gifts and crackers. ## Related on Trend Hunter - [Canned Christmas Cocktail Packs](https://www.trendhunter.com/trends/spritzmas-crackers.md) - [Spring-Inspired Party Crackers](https://www.trendhunter.com/trends/floral-meadow-crackers.md) - [Wine-Filled Holiday Crackers](https://www.trendhunter.com/trends/wine-tasting-cracker.md) - [Seasonal Entertaining Crackers](https://www.trendhunter.com/trends/pladis-christmas-crackers.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Charitable Christmas Crackers](https://www.trendhunter.com/trends/crackers-cracking-hunger.md) - [Cocktail-Making Holiday Crackers](https://www.trendhunter.com/trends/fever-tree-christmas-crackers.md) - [Festive Cocktail Crackers](https://www.trendhunter.com/trends/cocktail-crackers.md) - [Caviar Advent Calendars](https://www.trendhunter.com/trends/12-days-of-caviar.md)