# Graffiti Advertisements ASPCA's Street Art-Inspired Campaign By Marissa Brassfield | Published 2008-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aspca-graffiti-ad References: [adrants](http://www.adrants.com/2008/10/show-your-dawg-youve-got-his-back.php) & [aspca.org](http://www.aspca.org/pet-care) [ASPCA](https://www.trendhunter.com/trends/pet-disaster-plan)’s new campaign to advocate spaying and neutering pets is targeted squarely at New York City’s [inner-city male dog owners](https://www.trendhunter.com/trends/cesar-love-like-crazy). Its graffiti-inspired design features the tagline “Fix your dog. It’s all good.” The two variants of the ad are featured in the gallery above. The ASPCA ad was created by [Pyper Paul + Kenney](http://www.pyperpaul.com/), who are based out of Tampa, Florida. While it remains to be seen how inner-city males will respond to graffiti advertising, at least the ads won’t garishly stand out from their surroundings. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Graffiti Advertising:** Opportunity for businesses to leverage graffiti-inspired designs in their advertising campaigns. - **Inner-city Marketing:** Potential for targeted marketing campaigns aimed at inner-city male consumers. - **Animal Advocacy:** Room for innovation in creating compelling campaigns to promote spaying and neutering of pets. ### Where This Applies - **Advertising:** Disruptive innovation possibilities for the advertising industry to incorporate graffiti-inspired designs into their campaigns. - **Marketing:** Opportunities for disruptive innovation in targeted marketing strategies directed towards inner-city male consumers. - **Animal Welfare:** Chance for innovation in the animal advocacy industry by creating impactful campaigns to promote spaying and neutering of pets. ## Related on Trend Hunter - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Graffiti-Inspired Branding Campaigns](https://www.trendhunter.com/trends/mosaic-north-america.md)