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# Inaugural Simplistic Menswear
The New ASOS WHITE Fall/Winter 2018 Range is Full of Basic Designs

By Amy Duong | Published 2018-10-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/asos-white-fallwinter
References: [highsnobiety](https://www.highsnobiety.com/p/asos-white-menswear-collection-buy-online/) & [us.asos](https://us.asos.com/men/a-to-z-of-brands/asos-white/cat/?cid=28295&nlid=mw|brands|top+brands)

Online retail purveyor ASOS recently introduced its ASOS WHITE Fall/Winter 2018 collection and it marks a milestone for the label, serving as an inaugural drop in the menswear spectrum. ASOS WHITE has only delivered womenswear up until this season and the new range stays true to its [minimal approach](https://www.trendhunter.com/trends/galilee-by-sea). It is packed with essential silhouettes that have highly versatile elements. Comprised of 90 pieces in total, the collection is crafted in a neutral color scheme to further push the envelope of versatility and simplicity.

Materials used to construct the pieces include fine wool for warmth in the colder seasons and heavyweight jersey for layering options. The [expansive capsule](https://www.trendhunter.com/trends/uniqlo-u-fw25) itself is comprised of pieces including puffer jackets, tailored suits, trousers, sneakers, leather backpacks, sunglasses and more. Notably, it is also sectioned off to [plus-sized and tall categories](https://www.trendhunter.com/trends/the-second-dawn) to have a wide range of comfortable fits.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 80% | Activity: 93% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Minimalism:** Opportunity for brands to create menswear collections with essential silhouettes and versatile elements.
- **Gender Inclusivity:** Brands can expand their offerings by introducing menswear collections for labels previously focused on womenswear.
- **Versatile Materials:** There is potential for innovation in using fine wool and heavyweight jersey for menswear construction, providing warmth and layering options.

### Who This Affects Most

- **Online Retail:** Online retail platforms can curate and promote minimalist menswear collections that cater to versatile tastes and preferences.
- **Fashion Design:** Fashion designers have the opportunity to explore gender inclusivity by expanding into menswear and creating collections with essential silhouettes.
- **Textiles & Fabrics:** Textile and fabric manufacturers can explore innovative uses of fine wool and heavyweight jersey for menswear construction, providing both style and functionality.

## Related on Trend Hunter

- [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md)
- [Seasonal Wardrobe Capsules](https://www.trendhunter.com/trends/uniqlo-u-fw25.md)
- [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md)
- [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md)
- [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md)
- [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md)
- [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)
- [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)
- [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md)
