# Beatboxing Fashion Promos The ASOS Urban Tour in Tokyo Promotes New Collections Through Acapella By Matt Ho | Published 2011-09-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/asos-urban-tour-in-tokyo References: [racked](http://racked.com/archives/2011/09/15/presenting-the-firstever-menswear-campaign-from-asos.php) & [asos](http://www.asos.com/urban-tour/) The [ASOS](https://www.trendhunter.com/trends/asos-live) Urban Tour in Tokyo video may be one of the best marketing campaigns I’ve seen for a fashion brand. The ASOS Urban Tour in Tokyo is one of the many videos that the brand is releasing to promote their first-ever Menswear Collection. This segment in particular takes audiences to the [Land of the Rising Sun](https://www.trendhunter.com/trends/beams-japan) for an impressive acapella set by a group of Japanese beatboxers. What makes it even more interesting is that the troop performs traditional Japanese song ‘[Sakura Sakura](https://www.trendhunter.com/trends/sakurainspired)’ with a hip hop twist. The crew rips it up with backup vocals, scratches and beats that almost sounds as if a real turntable is operating the entire set. In addition to Tokyo, ASOS has also released videos for Paris and London that are worth checking out. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Fashion Marketing Campaigns:** Disruptive innovation opportunity: Explore creative ways to use unconventional forms of entertainment, such as beatboxing, to promote fashion brands. - **Cross-cultural Collaborations:** Disruptive innovation opportunity: Encourage collaborations between different cultures and art forms to create compelling and unique content for brand promotion. - **Blending Traditional and Contemporary Music:** Disruptive innovation opportunity: Combine elements of traditional and modern music genres to create innovative and captivating musical performances. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate technology and diverse cultural influences into fashion events and campaigns to create engaging and memorable experiences. - **Entertainment:** Disruptive innovation opportunity: Explore new forms of entertainment, such as acapella performances, as a means of captivating audiences and promoting brands. - **Music:** Disruptive innovation opportunity: Experiment with different musical genres and techniques to create fresh and exciting compositions that appeal to a wide audience. ## Related on Trend Hunter - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Musical Back-to-School Campaigns](https://www.trendhunter.com/trends/tiktok-soundon.md) - [Musical Wellbeing Campaigns](https://www.trendhunter.com/trends/move-your-body-move.md)