# Girly Gossamer Fashion The ASOS Molly Goddard Collection is Sweet and Dreamy By Meghan Young | Published 2013-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asos-molly-goddard References: [refinery29](http://www.refinery29.com/asos) & [asos](http://www.asos.com/Women/) Sweet and dreamy, the [ASOS](https://www.trendhunter.com/trends/asos-inspired-by) Molly Goddard collection is comprised of four pieces, each of which focus on sheer fabrics and loose silhouette. Nevertheless, the latter is slightly deceiving due to the former. Beneath the gossamer layer is a form-fitting frock that helps to accentuate the wearer's shape underneath. Instead of the combination being both sweet and sexy, the result is simply sweet. The ASOS Molly Goddard collection is the first for the [Central Saint Martins](https://www.trendhunter.com/trends/woojun-jang-fw26) graduate. She states, "Working with ASOS has been an incredible learning experience, as it is such an enormous brand and continues to commission innovative projects and produce current fashion. As such a new designer, it’s amazing that ASOS have supported me in putting my designs out at a level I never imagined." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 79% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sheer Fashion:** Opportunity for innovation in creating apparel that combines sheer fabrics with form-fitting silhouettes to accentuate the wearer's shape - **Gossamer Apparel:** Opportunity for innovation in creating airy, dreamy garments that are both sweet and fashionable - **Graduate Designer Collections:** Opportunity for innovation in collaborating with emerging designers to produce unique and current fashion collections ### Who This Affects Most - **Fashion Retail:** Opportunity for retailers to explore new and whimsical collections by collaborating with emerging designers - **Women's Clothing:** Opportunity for innovation in creating feminine and delicate clothing that is both fashionable and wearable - **Online Fashion:** Opportunity for online retailers to commission innovative projects and produce current fashion collections that cater to a diverse range of consumers ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)