# Budget-Friendly Retailer Cosmetics The All-New ASOS Makeup Collection Includes Items Under $20 By Laura McQuarrie | Published 2017-09-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/asos-makeup References: [refinery29](http://www.refinery29.com/2017/09/170489/asos-new-makeup-collection-fall-2017?utm_source=feed&utm_medium=rss) & [asos](http://www.asos.com/women/beauty/new-in/cat/?cid=2426) As a retailer of fashion and beauty products, [ASOS](https://www.trendhunter.com/trends/asos-inspired-by) is now venturing into new territory by launching its own ASOS makeup line, which boasts ultra-affordable selections for budget-conscious consumers. Items like blush, bronzers and lipsticks from ASOS all ring in at under $20, making it easy for consumers to shop for an entirely new and highly pigmented range of makeup products at once. The packaging for ASOS' makeup range embraces a [minimalist style](https://www.trendhunter.com/trends/blush-lip-color), a Millennial pink colorway, as well as a few black accents and whimsically illustrated details. As much as consumers are often led to believe that they must purchase high-end designer cosmetics to achieve professional-quality makeup looks, several emerging brands are eschewing this notion by creating [highly accessible cosmetic collections](https://www.trendhunter.com/trends/affordable-makeup). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Affordable Cosmetics:** Cosmetics companies can innovate by creating affordable makeup lines for budget-conscious consumers like ASOS' makeup collection. - **Minimalist Packaging:** Cosmetics packaging can be innovated with minimalist designs and colorful accents like ASOS' makeup line. - **Accessible Cosmetic Collections:** Emerging cosmetic brands can continue to emphasize accessibility and affordability, as opposed to high-end designer cosmetics. ### Who This Affects Most - **Cosmetics and Beauty:** The cosmetics and beauty industry can tap into opportunities by innovating affordable cosmetics lines, packaging design, and accessibility. - **Retail and E-commerce:** Retailers and e-commerce platforms can create their own affordable makeup lines like ASOS and capitalize on the trend of accessible cosmetic collections. - **Fashion:** Fashion brands can expand their product offerings to include affordable beauty products, such as ASOS' makeup line, to cater to budget-conscious consumers. ## Related on Trend Hunter - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Budget-Friendly Makeup Collections](https://www.trendhunter.com/trends/budgetfriendly-makeup-collection.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Affordable Performance Cosmetics](https://www.trendhunter.com/trends/sona-cosmetics.md) - [Low-Cost Luxury-Inspired Cosmetics](https://www.trendhunter.com/trends/everyday-luxuries-collection.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md)