# Indie Floral Fashion Shoots Elizabeth Olsen is on the Cover of ASOS Magazine March 2012 By Rebecca Byers | Published 2012-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/asos-magazine-march-2012 References: [fashionotes](http://www.fashionotes.com/content/2012/01/cover-girl-elizabeth-olsen-for-aoso-magazine/) & [fashion.elle](http://fashion.elle.com/culture/2012/01/30/elizabeth-olsen-covers-asos/) Burgeoning indie actress Elizabeth Olsen has scored her second cover story, as she will be starring in [ASOS](https://www.trendhunter.com/trends/asos-inspired-by) Magazine March 2012. The younger sibling of infamous twin actors and designers Ashley and Mary-Kate, Elizabeth burst onto the big screen in 2011 in the independent film Martha Marcy May Marlene. The film, which premiered at the Toronto International Film Festival, received positive reviews, as did Olsen’s acting debut. In an interesting move, the breakout star wears a blouse by Elizabeth and James, her famous older sisters’ latest fashion line, on the ASOS Magazine March 2012 cover. The cover story was shot in Brooklyn Botanical Gardens, and is her second magazine cover after a Nylon issue last year. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Indie Fashion:** Opportunity for independent fashion brands to gain visibility and attract customers who value unique and non-mainstream styles. - **Celebrity Influence:** Opportunity for fashion brands to collaborate with influential celebrities to promote their products and increase brand recognition. - **Magazine Covers:** Opportunity for fashion brands to showcase their latest collections and gain exposure through magazine cover shoots. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity for fashion brands to embrace indie aesthetics and cater to the growing demand for unique and non-conventional styles. - **Film and Entertainment:** Disruptive innovation opportunity for film and entertainment industry to collaborate with fashion brands, merging the worlds of film and fashion. - **Publishing:** Disruptive innovation opportunity for publishing industry to create more engaging and visually stunning magazine covers to captivate readers and drive sales. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md)