# Nostalgic Cartoon Street Apparel ASOS Design and The Simpsons Joined for a Collaborative Range By Amy Duong | Published 2018-08-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/asos-design References: [highsnobiety](https://www.highsnobiety.com/p/asos-the-simpsons-collection-buy-online/) & [us.asos](http://us.asos.com/men/) Online retailer [ASOS's](https://www.trendhunter.com/trends/asos-inspired-by) own line, ASOS DESIGN, worked in collaboration with the creators of The Simpsons on a partnership collection full of summer-ready pieces. The capsule celebrates the cartoon show and its iconic characters -- seeing design motifs of Homer, Lisa, Marge, Bart, and Aunts Patty and Selma. There are over 30 [streetwear pieces](https://www.trendhunter.com/trends/the-sopranos-range) in total, featuring graphic tees, sweaters, jackets, overalls, swimwear, jeans, shorts, [tote bags](https://www.trendhunter.com/trends/canvas-tote-bag), socks, belt bags and even a bucket hat. The silhouettes evoke a nostalgic vibe on top of the already nostalgic cartoon theme -- all of which are available in women's, men's, unisex and ASOS Curve and Plus sizes. Some key items in the range include the bright bucket hat and the belt bag that reference the show's drug store, Kwik-E-Mart. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Streetwear Fashion:** Opportunity for brands to collaborate with iconic cartoons for nostalgic-inspired clothing collections. - **Graphic Cartoon Collaborations:** Rise in partnerships between fashion brands and popular cartoon franchises to create unique streetwear designs. - **Inclusive Size Range:** Growing demand for inclusive sizing options in streetwear fashion collections. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore collaborations with iconic cartoons to tap into the nostalgic streetwear trend. - **Cartoon Entertainment:** Cartoon franchises can partner with fashion brands to leverage their intellectual property and expand their reach in the fashion industry. - **Body Positive Fashion:** Brands focusing on inclusive sizing can offer streetwear options for a wider range of customers. ## Related on Trend Hunter - [Expansive Cartoon Lifestyle Capsules](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection.md) - [Retro Cartoon Back-to-school Capsules](https://www.trendhunter.com/trends/unisex-styles.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Cartoon-Inspired Apparel Capsules](https://www.trendhunter.com/trends/spongebob-squarepants-capsule.md) - [Cartoon Franchise-Inspired Clogs](https://www.trendhunter.com/trends/the-simpsons-classic-clog.md) - [Television streetwear capsules](https://www.trendhunter.com/trends/the-sopranos-range.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Animation-Inspired Collaborative Streetwear](https://www.trendhunter.com/trends/pixar-collection.md) - [Christmas Cartoon Capsules](https://www.trendhunter.com/trends/anti-social-social-club-3.md)