# Funky Fast Food Sweaters The ASOS Burger and Chips Jumper is a Junk Food Lover's Dream By Michael Hemsworth | Published 2013-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asos-burger-and-chips-jumper References: [asos](http://www.asos.com/ASOS/ASOS-Burger-and-Chips-Jumper/) Add a little fast food flair to your wardrobe with the [ASOS](https://www.trendhunter.com/trends/asos-inspired-by) [Burger and Chips](https://www.trendhunter.com/trends/bbh) jumper that highlights some deliciously junky staples. Designed in-house at the ASOS headquarters in the London studio, the Burger and Chips jumper features a boldly printed pattern that focuses specifically on the classic combination involving a burger, fries and soda. The intricately woven sweater features the delicious design stitched right into the quirky top that is cut for men, but easily worn oversized by a woman. The crew neck sweater is great for the fast food aficionado, but also a fantastic find for anyone who appreciates an outrageous sweat top. Available on the ASOS website, the Burger and Chips jumper is exclusively available from the fast-fashion design house and is likely to fly off the virtual shelves faster than the burgers at [McDonald's](https://www.trendhunter.com/trends/mcdonalds-x-graniph). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fast-food-themed Fashion:** The ASOS Burger and Chips jumper taps into the trend of incorporating fast food designs into clothing. - **Bold Patterned Sweaters:** The Burger and Chips jumper reflects the growing popularity of bold and eye-catching patterns in fashion. - **Gender-inclusive Fashion:** The sweater's unisex design demonstrates the increasing demand for gender-inclusive fashion options. ### Where This Applies - **Fast Fashion:** Fast fashion companies can capitalize on the trend of incorporating fast food designs into clothing. - **Textile and Apparel:** The growing popularity of bold patterned sweaters presents an opportunity for textile and apparel companies to create unique and eye-catching designs. - **Fashion E-commerce:** The exclusive availability of the Burger and Chips jumper on ASOS highlights the potential for fashion e-commerce companies to offer unique and niche products. ## Related on Trend Hunter - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Comfort Food Puffers](https://www.trendhunter.com/trends/the-jacket-potato-jacket.md) - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Festively Branded Sweater Collections](https://www.trendhunter.com/trends/unilever-and-notjust.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Potato-Inspired Jackets](https://www.trendhunter.com/trends/jacket-potato-jacket.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md)