# Creativity-Encouraging Campus Pop-Ups The ASOS Blank Canvas Activation Unlocked Fun Prizes By Jana Pijak | Published 2018-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/asos-blank-canvas References: [seedmarketingagency](http://www.seedmarketingagency.com/case-study/asos-blank-canvas/) & [econsultancy](https://econsultancy.com/blog/68925-how-asos-targeted-students-via-blank-canvas-competition) [Seed Marketing Agency's](https://www.trendhunter.com/trends/student-tour-campaign) [ASOS](https://www.trendhunter.com/trends/asos-inspired-by) Blank Canvas activation encouraged students to explore their creativity. Following ASOS' brief for a memorable "Back to School experience for students across Europe, Australia and the US," the agency's project aimed to position the fast fashion company as a go-to destination for students seeking stylish and affordable products. In addition to a digital campaign of the same name, ASOS Blank Canvas was promoted at Freshers’ Fairs -- a student event hosted in London. The event featured a customized truck where students could create DIY tote bags. Students then got the chance to enter their design for a chance to win access to ASOS HQ creative workshops, prize money and the chance to have their piece sold on the retailer's website. Specializing in [student-focused experiential marketing](https://www.trendhunter.com/trends/cnc-college), Seed Marketing Agency offers everything from student brand ambassadors and audience insight strategy to both live and digital experiences that are personalized for its partners. Image Credit: [Seed Marketing Agency](http://www.seedmarketingagency.com) ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing:** Seed Marketing Agency's ASOS Blank Canvas activation showcases the trend of experiential marketing, where brands create memorable experiences for consumers to engage with their products or services. - **DIY and Customization:** The DIY tote bag creation at the ASOS Blank Canvas activation taps into the trend of personalization and customization, allowing consumers to create unique, one-of-a-kind products. - **Brand Collaboration:** ASOS Blank Canvas offers students the opportunity to collaborate with a well-known fashion retailer, highlighting the trend of brand collaborations to reach new audiences. ### Industries Being Reshaped - **Fashion Retail:** ASOS Blank Canvas transforms ASOS into a go-to destination for students seeking stylish and affordable products by engaging them creatively. - **Marketing and Advertising:** Seed Marketing Agency specializes in student-focused experiential marketing, offering innovative strategies and personalized experiences for clients to connect with their target audience. - **Education and Campus Events:** Freshers' Fairs provide a platform for brands like ASOS to interact with students, opening up opportunities for partnerships and engaging experiences. ## Related on Trend Hunter - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Experiential Student Activations](https://www.trendhunter.com/trends/hey-u-up-campaign.md) - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Collaborative Campus Beautification Programs](https://www.trendhunter.com/trends/campus-beautification.md)