# Homebody Photography The ASOS AW10 Campaign Photographed by Todd Selby By Meghan Young | Published 2010-11-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asos-aw10-campaign References: [refinery29](http://www.refinery29.com/todd-selby-shoots-models-inside-their-own-apartments-for-asos.php) & [community.asos](http://community.asos.com/post-details/?contentid=8728002239784289080) The concept behind the [ASOS](https://www.trendhunter.com/trends/winter-wonderland-popup) [AW10](https://www.trendhunter.com/trends/hodinkee-and-braun) campaign is one that is both simplistic and intriguing at the same time. Revealing the models in the natural settings of their homes, this shoot captures a very casual overall feel. Shot by interior photographer Todd Selby, the ASOS AW10 campaign features its [holiday collection](https://www.trendhunter.com/trends/tommy-hilfigers-2025). See the interesting campaign for yourselves in the featured gallery and get set for the coming winter months! ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Homebody Photography:** Exploring the trend of capturing models in the cozy and relatable setting of their homes, allowing for a more casual and authentic vibe in fashion campaigns. ### Sectors Adopting This - **Fashion:** This trend offers disruptive innovation opportunities for fashion brands to create campaigns that resonate with consumers by showcasing clothing in a relatable, everyday context. - **Interior Design:** The trend of homebody photography opens up opportunities for interior design brands to showcase their products in real-life settings, allowing consumers to envision how the products would look in their own homes. - **Photography:** Homebody photography provides opportunities for photographers to explore new ways of capturing fashion campaigns, highlighting the authenticity and personal connection of the models. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md)