# Collaborative Cartoon Cat Clothing ASOS and Hello Kitty are Releasing a 40-Piece Apparel Line By Ell Smith | Published 2017-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asos-and-hello-kitty References: [hypebae](https://hypebae.com/2017/10/hello-kitty-asos-collection) & [asos](http://www.asos.com/women/fashion-news/2013_wc-23-sept_26-thursday/hello-kitty/) ASOS and Hello Kitty have teamed up to bring consumers a 40-piece clothing line, which boasts [Sanrio's](https://www.trendhunter.com/trends/forever-21-and-sanrio) iconic cartoon cat. The line is comprised of jewelry, shoes, sweaters, t-shirts and more, all decorated with the adorable character. A gorgeous blue and white long sleeve shirt with a simple Hello Kitty pocket square serves as the perfect way to show appreciation for the more subtle fans. Other products boldly pay homage to the character, like a cozy crewneck sweater, which is complete with a large print of Hello Kitty. This line serves as an example of Sanrio's ability to reinvent the nostalgic character with a modern twist. This stylish collaboration would appeal to lovers of Hello Kitty. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Cartoon Character Clothing:** Opportunity for brands to collaborate with popular cartoon characters to create unique apparel lines. - **Nostalgic Reinvention:** Reinventing nostalgic characters with a modern twist provides a fresh appeal to consumers. - **Character-inspired Accessories:** Creating a range of accessories featuring popular cartoon characters taps into the demand for unique and quirky fashion items. ### Where This Applies - **Fashion:** Fashion brands can explore collaborations with popular cartoon characters to create unique apparel lines. - **Entertainment:** Media and entertainment companies can leverage nostalgic characters to create new merchandise offerings. - **Retail:** Retailers can capitalize on the demand for character-inspired accessories by featuring them in their product lineup. ## Related on Trend Hunter - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md) - [Festive Cartoon-Inspired Apparel](https://www.trendhunter.com/trends/forever-21-1.md) - [Kitty-Themed Textile-Focused Apparel](https://www.trendhunter.com/trends/pero.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md) - [Luxe Cartoon Cat Jewelry](https://www.trendhunter.com/trends/lanvin-en-bleu.md)