# Greek Mythology-Themed Tequilas AsomBroso Introduces a New 'Eros' Tequila for Valentine’s Day By Kanesa D | Published 2023-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/asombroso References: [bevnet](https://www.bevnet.com/spirits/2023/asombroso-introduces-new-tequila-for-valentines-day) & [vimeo](https://vimeo.com/790293147)  Tequila brand AsomBroso is debuting a new item that personifies the forthcoming Valentine’s Day celebrations. The most recent addition to the [ultra-premium AsomBroso Tequila family](https://www.trendhunter.com/trends/handpicked-agave) is ‘[Eros](https://www.trendhunter.com/trends/eros-energy),’ named after the Greek god of passion and love. This premium spirit was crafted with 100% blue agave, aged in 11-year-old French Oak barrels, and packaged in a [ceramic bottle](https://www.trendhunter.com/trends/coleccion-la-gavilana-i). The agave sugars on the barrel staves are crystallized and caramelized with sweet agave charred with open flames. “It’s passion and love for what I do that made me name this tequila ‘Eros,” said Ricardo Gamarra, AsomBroso founder and CEO. “It’s what gets me up in the morning, and what has kept me in this business for 20 years. Eros is a great sipping tequila. It’s got the oak notes from the barrel, and the subtle sweetness from the agave, and incredible smoothness and no bite,” he added. “This is a one-of-a-kind tequila and I’m so proud of it.” Image Credit: AsomBroso ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 35% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Greek Mythology-inspired Products:** Opportunities to create products inspired by Greek mythology to tap into the growing consumer interest in mythology and folklore. - **Premiumization of Tequila:** Opportunities to create ultra-premium tequilas that use unique ingredients and packaging to appeal to consumers looking for high-end spirits. - **Flavor Innovation in Tequila:** Opportunities to create tequilas with unique sweet and smoky flavor profiles that differentiate themselves from traditional tequilas. ### Who This Affects Most - **Alcoholic Beverages:** Players in the alcoholic beverages industry can incorporate unique themes and flavors to appeal to consumers' growing interest in high-quality and unique spirits. - **Ceramics and Pottery:** Ceramic and pottery manufacturers can partner with spirits companies to create unique bottles and packaging that appeal to consumers' desire for premium products with unique designs. - **Mythology and Folklore Merchandise:** Opportunities for companies to create a range of merchandise inspired by mythology and folklore, tapping into a growing consumer interest in these themes. ## Related on Trend Hunter - [Dualistic Small-Batch Tequilas](https://www.trendhunter.com/trends/tequila-cayeya.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Aphrodite-Inspired Chocolate Gifts](https://www.trendhunter.com/trends/goddess-of-love-collection.md) - [Rosé-Inspired Tequilas](https://www.trendhunter.com/trends/inspiro-tequila-rosa-reposado.md) - [Premium Pink Agave Tequilas](https://www.trendhunter.com/trends/joven-rosa.md) - [Single-Batch Aged Tequilas](https://www.trendhunter.com/trends/komos-xo.md) - [Super-Premium Aged Tequila](https://www.trendhunter.com/trends/cristalino.md) - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Agave Añejo Tequilas](https://www.trendhunter.com/trends/tequila-komos.md)