# Bold Artful Summer-Ready Sunglasses A.SOCIETY and LOUSY Join Forces on a Set of Sunglasses By Amy Duong | Published 2022-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/asociety References: [hypebeast](https://hypebeast.com/2022/6/lousy-a-society-sunglasses-capsule-collection-release-info) & [asociety](https://asociety.com/)  Fashion eyewear label A. SOCIETY is an expert in crafting [premium eyewear designs](https://www.trendhunter.com/trends/inaugural-eyewear-collection) and working with many collaborators. The latest to join the brand is Hong Kong-based artist LOUSY as the duo delivers a slew of [sunglasses offered on a limited edition](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival). The new range spotlights the artist's [graffiti themes in his artwork](https://www.trendhunter.com/trends/artsy-eyewear-collection) and results in three different colorways for the season. Each one is made with a unisex mindset, updated by playful graphic accents with oversized shapes including the thick sculpted arms. It holds together rounded rectangular frames and notably, with a closer look at the arms, it is marked with the signature Kidd emblem marker that is true to LOUSY's art. Each one is packaged in a plush toy bag. Image Credit: A. SOCIETY ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 51% | Activity: 6% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Art-inspired Eyewear:** Opportunity for eyewear brands to collaborate with local artists to produce unique designs and tap into artistic communities for branding opportunities. - **Limited Edition Product Drops:** Opportunity for brands to generate hype and exclusivity by releasing short-run products or collaborating with artists and designers on special collections. - **Playful Oversized Shapes:** Opportunity for eyewear brands to create offbeat designs and eye-catching shapes that appeal to consumers looking for fashion-forward statement pieces and accessories. ### Where This Applies - **Eyewear:** Eyewear brands can partner with artists and designers to create unique limited edition products that stand out from competitors and appeal to fashion-conscious audiences. - **Art:** Artists and designers can collaborate with fashion brands to bring their artwork and designs to a wider audience and develop new revenue streams through licensing deals. - **Fashion:** Fashion brands can team up with artists and designers to create unique collections that help them stand out from competitors and appeal to trend-conscious consumers. ## Related on Trend Hunter - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md) - [Streetwear-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/stussy-5.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md)