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# ASL Pop Albums
Tove Lo Released a Full ASL Version of Her 'Sunshine Kitty' Album

By Riley von Niessen | Published 2020-08-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/asl-version
References: [youtube](https://www.youtube.com/watch?v=vCRO-Uv3Ii8)

Swedish singer and songwriter Tove Lo recently debuted a series of music videos on [YouTube](https://www.trendhunter.com/trends/lego-lofi-girl) that were created specifically for deaf listeners—with the singer's most recent 'Sunshine Kitty' release given a dedicated ASL version.

The pop star previously launched an ASL version of her 2017 'Blue Lips' album, and decided to work with a number of deaf performers yet again to make the songs from her 2019 album more accessible. The ASL version of the album is dubbed the 'Paw Prints Edition' and showcases a range of musical sign language interpretations. In a few videos, Tove Lo joins in to sign as well.

By launching [ASL versions of her popular albums](https://www.trendhunter.com/trends/sign-language-translation), Tove Lo not only makes her music and the experience that goes along with it accessible to [fans with hearing loss](https://www.trendhunter.com/trends/amazon-fire-tv-omni-miniled-series), but also showcases how varied, emotional and powerful ASL interpretations can be by featuring different talent in every video.

Image Credit: YouTube / Tove Lo

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 7% | Activity: 49% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What's Driving This Trend

- **ASL Music Videos:** Creating ASL versions of music albums to make them accessible to fans with hearing loss.
- **Deaf Performers:** Incorporating deaf performers in the creation of ASL music videos to showcase the power and emotion of ASL interpretations.
- **Dedicated ASL Version:** Providing a dedicated ASL version of a music album as a way to show support for the deaf community and bridge the accessibility gap.

### Who This Affects Most

- **Music Industry:** The music industry can create ASL music videos to make their music and performances more inclusive and accessible to fans with hearing loss.
- **Disability Services Industry:** The disability services industry can utilize ASL music videos to create a more inclusive environment for people with hearing loss.
- **Entertainment Industry:** The entertainment industry as a whole can explore creating ASL versions of performances to make them more inclusive and accessible to fans with hearing loss.

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