# Search Engine Rebranding Ask.com Will Relaunch as a Q & A Service By Michael Hines | Published 2010-07-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ask-com References: [fastcompany](http://www.fastcompany.com/1674648/askcom-to-relaunch-as-expert-qa-service) & [ask](http://www.ask.com/) Ask.com is attempting to storm back onto the forefront of the Internet by rebranding as a [professional question-and-answer search engine](https://www.trendhunter.com/trends/qoir-ai). Looks like the bell has finally tolled for Jeeves. Ask.com was one of the [biggest search engines](https://www.trendhunter.com/trends/vessu-vision) of the late '90s. This rebranding is an attempt to save the struggling search engine from being another casualty of the juggernaut that is [Google](https://www.trendhunter.com/trends/youcom). Check the links to learn more, and keep your eyes out for the new Ask.com that should drop sometime soon. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Professional Q&A Search:** Ask.com is rebranding as a Q&A search engine. - **Internet Rebranding:** Ask.com is attempting to rebrand to save itself. - **Challenging Google:** Ask.com's rebranding attempts to challenge Google's search engine dominance. ### Where This Applies - **Search Engines:** The rebranding of Ask.com presents an opportunity for the search engine industry. - **Internet Services:** The attempt by Ask.com to rebrand itself serves as an opportunity for the internet services industry. - **Knowledge Management:** Ask.com's rebranding as a professional Q&A search engine presents an opportunity for the knowledge management industry. ## Related on Trend Hunter - [AI Search Evolutions](https://www.trendhunter.com/trends/yahoo-scout.md) - [Multi-Source Search Engines](https://www.trendhunter.com/trends/youcom.md) - [AI Search Engines](https://www.trendhunter.com/trends/ai-search-engine.md) - [App-Integrated Search Tools](https://www.trendhunter.com/trends/you-com.md) - [AI Editorial-Powered Insights](https://www.trendhunter.com/trends/asknews.md) - [AI Search Engines](https://www.trendhunter.com/trends/oso-ai.md) - [Mystery Search Engines](https://www.trendhunter.com/trends/mystery-search.md) - [Internal AI Search Engines](https://www.trendhunter.com/trends/gosearch.md) - [AI-Powered Search Bots](https://www.trendhunter.com/trends/google-lamda.md)