# Resplendent Virtual Publications Aside Magazine Pops Off the Digital Page With HTML5 By Christopher DeLuca | Published 2011-05-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/aside-magazine References: [vimeo](http://vimeo.com/23445324) & [asidemag](http://asidemag.com/) Aside Magazine is the world's first digital magazine designed entirely using HTML5. The cutting-edge virtual publication is available for tablet owners. If you want to see the stunning graphics and how they have thought about the user experience, you can get a preview of the magazine but access online via your [iPad](https://www.trendhunter.com/trends/hyperpad). Aside Magazine represents the evolution of the publications industry and how content is being created exclusively for [Apple's](https://www.trendhunter.com/trends/apple-and-design-miami) iPad and other similar devices. Aside Magazine is definitely interesting to play around with to see what is possible for a magazine, how individuals can interact with it and how people consume information. The developers were able to get around Apple's restrictive app guidelines by [designing the magazine entirely with HTML5](https://www.trendhunter.com/trends/grapes-studio), which translates into all the profits from the Aside Magazines sold going to the designers. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Digital Magazine Design:** The evolution of digital magazines designed exclusively for tablets presents opportunities for innovative and interactive content creation. - **HTML5 Publishing:** Creating publications using HTML5 allows developers to bypass app guidelines and opens up new possibilities for content distribution. - **User Experience Enhancement:** Exploring how individuals interact with virtual publications can lead to disruptive innovations in how people consume information and engage with content. ### Who This Affects Most - **Publishing:** The rise of digital magazines and HTML5 publishing creates opportunities for traditional publishing companies to embrace new technologies and reach wider audiences. - **Technology:** As HTML5 becomes more prevalent in digital publishing, technology companies will have opportunities to develop innovative tools and platforms to support the creation and distribution of interactive virtual publications. - **Advertising:** The interactive nature of digital magazines created with HTML5 presents new avenues for advertisers to engage with audiences and deliver immersive brand experiences. ## Related on Trend Hunter - [Digital Brochure Tools](https://www.trendhunter.com/trends/fliphtml5.md) - [Emerging Technology Publications](https://www.trendhunter.com/trends/emerging-technology-publication.md) - [Feed-Style Reading Platforms](https://www.trendhunter.com/trends/the-holdout.md) - [Mobile Internet Interfaces](https://www.trendhunter.com/trends/arc-mobile-browser.md) - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [eBook-Creating Content Platforms](https://www.trendhunter.com/trends/ebookany.md) - [Magazine Content Features](https://www.trendhunter.com/trends/flipboard-1.md)