# Collaboration Retailer Sneakers The ASICS x Aritzia GEL-KAYANO 14 Comes in Three Styles By Michael Hemsworth | Published 2023-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/asics-x-aritzia-gelkayano-14 References: [hypebeast](https://hypebeast.com/2023/8/aritzia-x-asics-gel-kayano-14-collaboration-release-info) & [asics](https://www.asics.com/us/en-us/aritzia-x-gel-kayano-14/p/ANA_1203A328-020.html?width=Standard) The ASICS x [Aritzia GEL](https://www.trendhunter.com/trends/ghbass-x-aritzia)-[KAYANO](https://www.trendhunter.com/trends/gelkayano-12) 14 sneakers are a collaboration casual footwear style created by the Canada-based fashion retailer with the activewear brand for consumers to pick up this summertime. The sneakers are each a reworked version of the namesake [ASICS GEL](https://www.trendhunter.com/trends/asics-gelkayano-14)-KAYANO 14 style and come in three color styles to choose from, which are each exclusive to the collaboration. The sneakers showcase a decidedly retro style aesthetic that will no doubt be of interest to fashion-forward wearers for them to add to their wardrobe. The ASICS x Aritzia GEL-KAYANO 14 sneakers are slated to arrive at both brands' online stores starting August 10, 2023. Priced at $160 per pair, the sneakers each come packaged in dual-branded packaging. Image Credit: Asics, [hypebeast](https://hypebeast.com/2023/8/aritzia-x-asics-gel-kayano-14-collaboration-release-info), [asics](https://www.asics.com/us/en-us/aritzia-x-gel-kayano-14/p/ANA_1203A328-020.html?width=Standard) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 51% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaboration Fashion Sneakers:** The ASICS x Aritzia GEL-KAYANO 14 showcases a collaboration casual footwear style that offers a fresh take on retro aesthetics. - **Exclusive Color Styles:** The ASICS x Aritzia GEL-KAYANO 14 comes in three color styles that are exclusive to the collaboration, providing limited edition options for fashion-forward consumers. - **Dual-branded Packaging:** The ASICS x Aritzia GEL-KAYANO 14 sneakers are packaged in dual-branded packaging, enhancing the overall brand collaboration experience and creating a unique unboxing moment. ### Industries Being Reshaped - **Fashion Retail:** The ASICS x Aritzia collaboration presents an opportunity for the fashion retail industry to leverage brand partnerships and exclusivity to attract customers seeking unique and limited edition footwear styles. - **Activewear:** The ASICS x Aritzia GEL-KAYANO 14 collaboration introduces a new offering in the activewear industry, catering to fashion-conscious consumers who desire trendy and stylish footwear options for their active lifestyle. - **E-commerce:** The online release of the ASICS x Aritzia GEL-KAYANO 14 sneakers highlights the potential for disruptive innovation within the e-commerce industry, allowing brands to reach a global audience and offer exclusive collaborations conveniently to customers. ## Related on Trend Hunter - [Technical Collaborative Sneakers](https://www.trendhunter.com/trends/zutomayo.md) - [Collaborative Light Tonal Sneakers](https://www.trendhunter.com/trends/gelkayano-14-5.md) - [Collaborative Light Tonal Sneakers](https://www.trendhunter.com/trends/gelkayano-14-sneaker.md) - [Natural Tone Runners](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty.md) - [Metallic Color-Blocked Tech Sneakers](https://www.trendhunter.com/trends/gel-kayano-14-sneaker.md) - [Metallic-Accented Lifestyle Shoes](https://www.trendhunter.com/trends/gelkayano-14-6.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Cool-Toned Lifestyle Sneakers](https://www.trendhunter.com/trends/mistcream.md)