# PE Kit Concepts ASICS' Undropped Kit Was Developed to Keep Girls in Sports By Laura McQuarrie | Published 2025-08-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/asics-undropped-kit References: [creativemoment.co](https://www.creativemoment.co/asics-campaign-shows-big-brands-are-truly-listening) & [asics](https://www.asics.com/gb/en-gb/mk/undroppedkit)  For many girls, discomfort is a quiet reason they drop out of sports, but the right clothing, designed for fit, function, and confidence, can help keep them in the game—and ASICS' Undropped Kit is a new school PE kit concept that aims to do just that. 64% of UK girls will drop out of sports before they turn 16, which ultimately has short-term and long-term impacts on their physical and mental well-being. ASICS worked with Sportswear, mental health charity Mind, and teenage girls across the UK to come up with a more comfortable solution they could wear while playing sports. The redesigned kit considers different body shapes, weather conditions and personal styles with a jacket with water-repellent fabric and layerable pieces. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 67% | Activity: 77% | Freshness: 49% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Sportswear Design:** Innovations in sportswear are focusing on inclusivity, addressing comfort and confidence for diverse body types to retain female athletes in sports. - **Adaptive Athletic Apparel:** Sports clothing that adapts to different weather conditions and personal styles is gaining traction, providing flexibility and utility for young athletes. - **Mental Health and Sports Participation:** The intersection of mental health awareness and sports is becoming a crucial aspect, with equipment designed to support psychological comfort and well-being. ### Sectors Adopting This - **Sportswear Manufacturing:** Sportswear manufacturers are exploring new opportunities by producing adaptable, inclusive gear that caters to the unique needs of young female athletes. - **Adolescent Health and Wellness:** Industries focused on adolescent health are recognizing the role of participation in sports in supporting mental and physical well-being. - **Educational Institutions:** Schools and educational institutions are becoming significant stakeholders in adopting innovative sportswear to encourage continued student participation in physical education. ## Related on Trend Hunter - [Body Confidence Coaching Programs](https://www.trendhunter.com/trends/body-confident-sport.md) - [Body Confident Sport Programs](https://www.trendhunter.com/trends/dove-teams-up-with-kylie-kelce.md) - [Flexible Youth Uniforms](https://www.trendhunter.com/trends/girlguiding.md) - [Esteem-Boosting Campaigns](https://www.trendhunter.com/trends/dove-super-bowl.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Period-Proof Student Uniforms](https://www.trendhunter.com/trends/period-uniform.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Drop-Culture Sport Campaigns](https://www.trendhunter.com/trends/limited-edition-equipment.md) - [Versatile Training Capsules](https://www.trendhunter.com/trends/originals-sport.md)