# Personalized Footwear Pop-Ups ASICS Personalization Studio Features LuxCreo 3D Printing Technology By Laura McQuarrie | Published 2024-08-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/asics-personalization-studio References: [businesswire](https://www.businesswire.com/news/home/20240726352075/en/ LuxCreo-Expands-Partnership-with-ASICS-to-Make-Personalized-Shoes-Accessible-to-Everyone)  During the 2024 Olympics, the ASICS Personalization Studio with LuxCreo Smart Factory popped up in Paris to scan, design and print [personalized insoles for athletes](https://www.trendhunter.com/trends/volumental). Different sports require different levels of structural footwear support, and performance-focused, comfort-enhanced personalized footbeds are more accessible to professional and everyday athletes alike with the footwear and insoles available at the ASICS Personalization Studio. LuxCreo's 3D Printing Smart Factory, a full 3D printing technology stack, is trusted by the dental and medical industries for creating personalized products. Now, it's similarly supporting "[ASICS’](https://www.trendhunter.com/trends/gelkinetic-fluent-1) exploration of a new business model to transform consumer data into personalized shoes that can be manufactured on-demand," according to Michael Strohecker, co-founder and Chief Revenue Officer of LuxCreo. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 82% | Activity: 87% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **On-demand Manufacturing:** LuxCreo's 3D Printing Smart Factory enables the transition from mass production to on-demand, highly customized footwear, reducing waste and increasing sustainability. - **Athlete-specific Customization:** Personalized insoles and footwear designed to meet the unique performance and comfort requirements of different sports enhance athletic performance. - **Integrated Consumer Data Usage:** Transforming consumer data into bespoke products allows brands like ASICS to provide highly personalized, data-driven footwear solutions. ### Where This Applies - **Sporting Goods:** The integration of 3D printing technology with personalized athletic insoles pushes the boundaries of sport-specific equipment enhancement. - **Medical Devices:** Leveraging LuxCreo's experience from the medical industry, footwear companies can further advance foot health through precisely tailored insoles. - **Consumer Electronics:** Data-driven manufacturing from consumer wearables and tracking devices becomes increasingly feasible, opening avenues for hyper-personalized product creation. ## Related on Trend Hunter - [3D Printed Shoe Platforms](https://www.trendhunter.com/trends/customfit-3d-printed-shoes.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [Custom-Fit 3D-Printed Shoes](https://www.trendhunter.com/trends/3D-printed-footwear-platform.md) - [3D-Printed Smart Insoles](https://www.trendhunter.com/trends/3d-printed-customized-insoles.md) - [Mobile Insoles Scanners](https://www.trendhunter.com/trends/superfeet.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [3D-Printed Winter Sport Shoes](https://www.trendhunter.com/trends/bobsled-footwear.md) - [Futuristic 3D-Printed Clogs](https://www.trendhunter.com/trends/asics-novalis-styrax-breeze.md) - [Custom 3D-Printed Basketball Shoes](https://www.trendhunter.com/trends/project-rap-silhouette.md)